🆙 #20 Don't Look Up Movie - seven lessons for scientists (with Mark Bayer)

Don’t Look Up made waves. A lot of waves. While Leonardo DiCaprio states that “In a nutshell, (the film is) an analogy of modern-day culture and our inability to hear and listen to scientific truth”, it also showcases a lot of challenges that scientists are exposed to in modern day culture when it comes to science communication. Together with Mark Bayer, I unpack what went wrong with science communication in Don’t Look Up and we draw seven lessons for good science communication.  These are: (1) Show the Preview, Not the Movie (2) Create emotion, because they spur action (3) Don’t de-prioritize your delivery (4) Know listeners’ ‘Native Language’ (5) Connect before You communicate (6) Understanding reaction to your talk from stakeholders beyond room/virtual platform can help you shape way your talk is viewed (7) Combatting Misinformation is key. It can be done by determining your goal before engaging with the person/group, listen with empathy and ask questions without judgment, and by focusing on "the persuadables". Mark I helps scientists, engineers, and organizations get funding, gain influence and build relationships with their most important stakeholders, including members of parliaments, investors, and the public. And apart from that he is a very kind, and clever guy. You find him on Linkedin or on his webpage. If you are up to check out his 11 key to reduce complexity that we mention in the episode, then click here. Thanks for tuning in and I hope that this episode brings you value.  --  The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a  knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy ([email protected]). You find me on Twitter, on Linkedin, and on Instagram.