20 Years of Magic Part 3: The Making of Harry Potter

From editorial and art direction to publicity, marketing, sales, and legal — publishing the Harry Potter series involved a dedicated team across all divisions at Scholastic. In the third and final installment of our special Harry Potter series, we're talking with some of the people who have helped bring the books to life over the last twenty years.

Our guests include:

Arthur A. Levine, publisher of Arthur A. Levine books and the American editor of the Harry Potter series
David Saylor, creative director 
Rachel Coun, vice president of marketing and brand management
Kris Moran, director of publicity at Scholastic in 1998
Mark Seidenfeld, vice president and deputy general counsel
Lizette Serrano, executive director of educational marketing and event strategy
Roz Hilden, sales representative 

Additional resources:

Listen to part 1 of our series: The Harry Potter Fandom
Listen to part 2 of our series: The Artists of Harry Potter
Watch our special video commemorating the 20th anniversary of the Harry Potter series in the U.S.
See an archive of photos and videos from the last 20 years of Harry Potter magic
Want more behind-the-scenes trivia? Read these 20 fun facts about the Harry Potter series

Special thanks:

Music composed by Lucas Elliot Eberl
Sound mix and editing by Daniel Jordan and Christopher Johnson
Produced by Emily Morrow