With Sowers about to become the first woman to coach in a Super Bowl, there had already been plenty of 'history maker' headlines and interview requests. Now she could see evidence of the scale of the interest, with even star names from her San Francisco 49ers family less in demand from reporters.

"I didn't realise how big it was until that media night," says Sowers, reflecting on her time in the spotlight. "I was wondering why everyone was swarming around me and not talking to some of these other guys!

"But it was that idea of how important it is to be visible."

Among those putting questions to her was two-time Super Bowl winner Deion Sanders. Back when he was playing cornerback for Dallas, Sowers was a football-mad girl growing up in small-town Kansas who would write fan letters to her Cowboys idol.

"I'd always wear Deion's jersey when I was younger, in elementary school. So it was almost like these two worlds - the younger self and the dream of what I wanted - came together, when I got to meet him on that stage. It was really cool. That's going to be a memory that I remember forever."

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