How do you create an entire category of baby products through a sustainable and organic lens? How do you create meaningful engagement with stakeholders and navigate the world of ecommerce to get clicks and eyeballs? Georgia and Jacob Faull started Nature Baby after the birth of their first baby; they're now the parents to three. Selling globally to more than 40 markets, the organic cotton and merino clothing, sleepwear, bedding, skincare, and toys from Nature Baby are making international waves. 


About Nature Baby: Nature Baby provides the essentials that nurture you and your baby since 1998 with sustainable, natural and innovative products.

Visit Nature Baby here.

About the host: Our host is John O'Loghlen, Regional Director of Ant Group, of which WorldFirst is a subsidiary. Now based in Australia, John was the Director of Alipay Australia & New Zealand, co-founded a leading gourmet pizza chain in China, led Domino Pizza International's Asian business, spent five years investment banking at Goldman Sachs in London and New York and served as a New Zealand Trade & Enterprise advisor.

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