Episode 22: Entrepreneurs at Scale : Cameron Herold-Author of Vivid Vision

Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth and he’s touched thousands of businesses indirectly through his work.

At age 21, he had 14 employees. By 35, he’d helped build his first two 100 Million Dollar companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue in just six years.

Cameron is the author of Vivid Vision, Second in Command and Double Double and we dig into the key learnings from these books as well as the COO alliance during the podcast 

KEY TAKEAWAYS

 

The importance of knowing yourself as CEO and how to find an A player COO who is a compliment to your strengths and can pick up all the areas that takes your energy away 
Use the Mission to Mars exercise to help you discover your core values. Never make your values a single word, instead a short sentence that everone can rescite:
 Deliver What We Promise
 Be Open & Vulnerable
 Show Respect for Everyone 
 Grow Big, Act Small
 Have Some Effin’ Fun

The Four component parts to building your culture:  Core Values, Core Purpose ( Your Why) ,  BHAG, One Year Plan
The benefits of having a vivid vision, how you see your company three years from today. When everyone can see what you are building every sentence helps alignment and energy.
Examples of Vivid Vision:
https://everwandertravel.com/2025-vivid-vision/    
COO Alliance  

The misunderstood role of the COO HBR article 

  Contact for Cameron     https://www.linkedin.com/in/cameronherold/
  Website :                           https://cameronherold.com/

BEST MOMENTS

A vision without execution is halucination!
The power of purpose - The three bricklayers story in building the cathedral in Barcelona.
The importance of listening to key people around you.

 VALUABLE RESOURCES
Entrepreneurs at Scale Podcast - https://www.podomatic.com/podcasts/scalingup
Scale Up Your Business, coaching/consulting: https://www.scalingup.co.uk/work-with-a-scale-up-coach
How Scaleable is your business? Discover your Scaleability Score:  https://scaleable.scoreapp.com/