In a league of their own - Mike Serbinis, CEO and co-founder, League

Mike Serbinis is the CEO and co-founder of League – a healthcare platform on a mission to empower people to live the lives that they want to lead; happier, healthier and longer

League started on the premise that the future of healthcare and its delivery was going to be less bureaucratic, less institutional, and consumer first. This simple insight came about both from personal interactions with the health ecosystem in the United States, but also more importantly from Mike’s previous experiences of solving problems through a consumer lens – first at Zip 2, working alongside the Musk brothers, and later as the founder and CEO of Kobo, the largest Amazon Kindle competitor.



Being at the forefront of the consumerization of healthcare and driving outcomes by making the convoluted simple, League is currently the infrastructure platform that allows large US insurers, providers and employers a consumer-centric one stop shop, digital front door in a world currently employing multiple single point solutions



This conversation traverses a variety of topics including an interesting discussion on the emergence of cloud marketplaces and their impact on enterprise technology deals, as well as the deliberate and thoughtful nature that League has scaled multiple aspects to it culture, particularly on its journey in become a best in class diverse workplace.



You can’t buy experience, and Mike has had that in spades – the lessons for business builders of all sizes are weaved right throughout this episode.

Show Notes;



3:40 – League founding story

7:44 – US health ecosystem snapshot

11:26 – How League fits into the ecosystem and the problem being solved today by League

14:30 – League customer proposition

16:33 – Customer engagement in the consumerisation of the health space

18:39 – Lessons about shaping the strategy of League throughout its scaling evolution (consistent mission, relentless adaptability)

23:10 – Effectively allocating resources to grow a business aligned with its core

26:24 – Emergence of cloud marketplaces and Leagues interactions with them (Go-to-market models)

29:15 – Enterprise growth phase at League

31:46 – Reinforcing culture and values in scaling a business

35:53 – Journey of hiring generalists to specialists

39:49 – Advice for building a diverse workforce

43:20 – Leagues ‘Work Your Way’ policy

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