Episode 05: Mark Wickersham
The Woodard Report Podcast: Featuring Heather Satterley and Joe Woodard
English - June 28, 2016 04:00 - 34 minutes - 47.6 MB - ★★★★★ - 5 ratingsManagement Business Entrepreneurship accountant bookkeeper cpa enrolledagent intuit proadvisor professional quickbooks scalingnewheights smallbusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Mark Wickersham is a world-renowned expert on pricing for accounting firms and the author of numerous books including Effective Pricing for Accountants and How to Build a Better Business and Make More Money: Simple Ideas that Really Work for Entrepreneurs. In this interview Mark guides you through the process of creating high value services and determining an appropriate price for those services. As Mark teaches us in this episode, value pricing (unlike fixed pricing) begins with the projection of the client's value proposition - the measureable benefit to the client - to determine price.
(Mark presented a keynote presentation and a breakout session at Scaling New Heights 2016. Both of Mark's presentations focused on value pricing for accountants.)