The Power of Well-Crafted Brand Videos
The Small Business Show
English - November 28, 2023 20:00 - 31 minutes - 21.6 MBBusiness the small business show small business matters small business strong small business success Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode of The Small Business Show, our guest Mariana Henning, guides us through the evolving world of branding. In this episode we explore the art of building connections with audiences through emotionally riveting video content, the ways to overcome camera shyness and achieve an authentic on-screen presence, and the realistic expectations businesses should set for the impact of their brand videos.
Mariana explains the concept of 'narrative transportation' – transforming customers' objections around price into emotion and desire and explores the various marketing strategies to sustain the emotional connection with the audience beyond the brand video. Ultimately, captivating brand videos combine strategic marketing with narrative proficiency, ensuring lasting relationships with the audience, akin to a friend or a trusted advisor in a crowded marketplace.
Social Links:
http://brandmagnetic.com
http://instagram.com/brandmagnetic
The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
Website: http://www.garudapromo.com
Instagram: https://www.instagram.com/garudapromo/
Facebook: https://www.facebook.com/garudapromo
Twitter: http://www.twitter.com/Garuda_Swire
Linkedin: https://www.linkedin.com/in/swirehothepromoguy
Pinterest: https://www.pinterest.com/garudapromo/
YouTube: https://www.youtube.com/c/Garudapromo88/videos
Twtich: https://www.twitch.tv/thesmallbusinessshow
Linktree: https://linktr.ee/thesmallbusinessshow
#thesmallbusinessshow #gaurdapromobranding #smallbusinessmatters #smallbusinessstrong