Building a Trusting Relationship with the Media

In this episode, Swire Ho #thepromoguy and Lauren Cockerell discuss the complex elements of establishing a PR strategy to propel your business. From understanding the nuances that make your brand unique to outlying the timeline for PR success, we explore how businesses can enhance their public profile and garner visibility. Learn more about the importance of transparency in an effective PR Strategy and how comprehensive information about your business can make a difference.

Also, understand how personal branding fits within the broader PR landscape. From multi-faceted public personas to your business's unique story, a potent personal brand can serve as a significant extension of your company's identity. The hosts also share valuable insights on building strong media relationships, managing expectations for PR results, and how personal branding can strengthen or confuse your brand's messaging. Finally, delve into ethical considerations in client selection and how a unified core value can advance your business growth.

Social Links for Lauren Cockerell:

[email protected]
kwedarco.com
https://www.facebook.com/kwedarco
https://www.linkedin.com/company/kwedarco/
https://www.instagram.com/kwedarco
https://www.youtube.com/@KwedarCo/

The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit

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