Good MarTech Badly Applied Is Worse Than Not Prospecting

Justin Michael is a legend in the SDR space. He is radical, irreverent and creative, never dull and highly effective. His #salesborgs channel is a must for any aspiring SDRs who want to learn how to become great at their craft with less trial and error. Joining will cost you $1. Worth the price of admission, I promise you (link below)

Justin and I explore why so many companies have sacrificed effectiveness for efficiency by throwing money at marketing technology without putting in the foundational thinking and planning. We agree that great tech used badly is incredibly harmful. In the immortal words of Dan Kennedy, "The price of free marketing is all the people who will never do business with you".

Pipeline is the lifeblood of every business and for scaleups, it can make the all difference especially when you have investors putting pressure on founders and leaders to drive revenue growth. Done well, everyone wins - marketing, SDRs, sales, customer success, operations, the customer, partners, management, investors. Done badly, the battlefield is riddled with the corpses of burned out SDRs, AE's miss quota, management gets fired, investors squeeze founders and they lose more control and have to go back cap in hand for more funding, and your prospects suffer constant, awful interruptions that result in you getting lost in spam filters or Google penalising you.

Justin gives one tip that will literally SAVE you £MILLION$ in wasted opportunity costs.

Contact Justin - linkedin.com/in/michaeljustin

Twitter: tonystark2020s--To book a confidential 1 to 1 with me

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