Episode #367 - The Challenges of Empowering Student Fitness - with McCartney Aldous

ScaleUp Radio

English - March 22, 2024 00:30 - 52 minutes - 48.6 MB
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Previous Episode: Episode #366 - Metal, Mastery, and Growth: One Man's Blueprint for Business Brilliance - with Marc Begg

Next Episode: Episode #368 - Bridging Gaps & Building Futures: The Core Recruiter Journey - with Kelly Cartwright

Hi there and welcome back to another edition of ScaleUp Radio, the podcast inspired by the Entrepreneurial ScaleUp System and designed to make navigating our ScaleUp journeys that little bit easier by learning from others' experiences.

I’m Kevin Brent and this week on the show I’m joined by McCartney Aldous, founder of The Student PT. McCartney's vision? To revolutionise university life by connecting students through exercise, improving both their mental health and social lives.

He candidly shares his early challenge: jumping too quickly into building an app without thorough market research. Now, he's recalibrating with a focus on deep market understanding, building his personal training business for financial backing, and seeking crucial partnerships with universities and gyms.

It's a tale of resilience, strategic pivots, and the power of community in the fitness industry.

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Stay tuned for an inspiring session filled with valuable insights for every aspiring entrepreneur.

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Drawing on BizSmart’s own research and experiences of working with hundreds of owner-managers, Kevin Brent explores the key reasons why most organisations do not scale and how the challenges change as they reach different milestones on the ScaleUp Journey. He then details a practical step by step guide to successfully navigate between the milestones in the form of ESUS - a proven system for entrepreneurs to scale up.