Lacie Mackey is the co-founder of Caveman Coffee, a 7 figure coffee brand.

In this episode, Lacie reveals how they started Caveman Coffee with a blog, the unpopular truth about building a beverage brand, why email marketing is critical to their success, why they're going all in on podcast advertising, the major problem that beverage brands MUST avoid, why you should start by selling a "common" product, and more!