Eric Raum is the founder of Lexapure, a 7-figure supplement brand.

In this episode, he reveals how he built his entire business off of one VSL, the little known traffic strategy he relies on to scale (Hint: It's not Facebook), why you shouldn't build a business off of affiliate traffic, his method to boosting LTV without creating more products, his closely guarded secret to maximizing customer aquisition, and way, way more.