Scale or Die artwork

Scale or Die

48 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 383 ratings

In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest-growing software startups (Drift, Instapage, Zapier, & more).

Business Technology business marketing growth marketing paid marketing saas personalization saas marketing scale growth startups
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Episodes

#24: Bryn Jones, CEO @ PartnerStack, on how to build a profitable partner program

December 17, 2019 12:00 - 50 minutes - 46.1 MB

On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as HubSpot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like a partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge. In this episode, Bryn Jones, founder of PartnerStack, breaks down the ins and outs of how to build a great partner program for you...

#24: Bryn Jones, CEO @ PartnerStack, on how building a profitable partner program

December 17, 2019 12:00 - 50 minutes - 46.1 MB

On average, 30% of revenue for SaaS companies comes from partner programs. And huge publicly traded companies such as Hubspot and Shopify rely on their partner channels for nearly 40% of their revenue! Early on with your program, you might feel like partner channel is growing painfully slow, but in reality, the long-term value of this channel is huge. In this episode, Bryn Jones, founder of PartnerStack, breaks down the ins and outs of how to build great partner program for your co...

#23: Ed Fry, Growth at Paddle, on the future of data & personalized experiences

December 03, 2019 12:00 - 37 minutes - 34.6 MB

For the past 6 years, Ed Fry has been working in B2B companies such as Hubspot, Hull.io, and Inbound.org. Shortly after our interview, Ed started working as a  SaaS growth consultant and now works as Head of Growth at Paddle, a UK-based SaaS for subscription and E-commerce. Our conversation with Ed covers the role of data in 2019. While data is becoming ever more available, the sheer volume of data at your disposal can also be frustrating. Where do you start? What do you do with al...

#22: Kirsten Newbold-Knipp, on aligning sales & marketing

November 26, 2019 11:00 - 47 minutes - 43 MB

Kirsten Newbold-Knipp, an original member of the Hubspot mafia (listen in for details), shares her in-depth knowledge of how to better unite sales and marketing teams. She’ll share her insights from years in leadership at some wildly successful B2B brands: BigCommerce, Gartner, Hubspot, and Convey.  Our conversation covers how to host great user events that drive intimacy with your customers (she started Inbound) as well as some indicators of when exactly your business is at the po...

#21: Frank Barry, COO of Tithe.ly, on building SaaS for a non-traditional industry

November 12, 2019 11:00 - 36 minutes - 33.7 MB

Tithe.ly is a SaaS business that’s going after a huge, but underserved market: churches and religious institutions.  And for the past several years, the business has been growing like crazy, with over 700 religious institutions signing up per month. But that’s not even the crazy part!  Tithe.ly wants to make sure customers really love them. When a new prospect or customer signs up for the software, they get a personal welcome call from someone on the Tithe.ly team.  In this episo...

#20 Jonathan Kim, CEO @ Appuces, on leaving Hubspot to build the product-led growth platform

October 29, 2019 11:00 - 36 minutes - 33 MB

5 years ago, Jonathan Kim started Appcues to help product and growth teams create more relevant onboarding flows. Today, Appcues serves over 1000 customers and has grown to nearly 70 employees.  Jonathan’s idea all started at the end of his career at Hubspot, as he was having a conversation with his boss, the future founder of Drift, David Cancel.  In his words: “David Cancel comes over to my desk and he's like, ‘Hey man, like I've been seeing you and you're either at 110% and you...

#19: Laura Roeder, founder of MeetEdgar, on creating a SaaS business that works on your own terms

October 15, 2019 11:00 - 46 minutes - 42.8 MB

Running a business and running a family is no easy task. But Laura Roder manages to do both — and she has some great insights on how to be a full-time parent, an entrepreneur, and continue to have a normal work-life balance.  In this episode, the conversation is focused on how to create a business that works on your terms. To work in a way not dominated by due dates and deadlines but one in which meaningful work is done over a period of time. Learn how Laura applies this idea into ...

#18: Eric Siu, CEO at Single Grain, on the most effective content marketing strategies for crazy traffic

October 01, 2019 11:00 - 40 minutes - 36.7 MB

Eric runs Single Grain, the digital marketing agency running paid traffic, SEO, and content campaigns for many of the biggest names in tech (such as Uber, Salesforce, and Lever!) Eric is also the founder of a SaaS company called Clickflow, which helps businesses grow organic traffic and revenues. In this interview, we have an in-depth discussion on content marketing. We'll learn about SEO strategies, proven formulas, driving traffic, link building, content creation, podcast creatio...

#17: Ian Blair, the 26 year-old CEO, who built a multi-million dollar app development agency

September 17, 2019 11:00 - 37 minutes - 34.2 MB

Ian Blair, Co-Founder and CEO of BuildFire, isn’t your average SaaS CEO. Ian is like the Dos Equis man (the most interesting man in the world) of SaaS. Ian’s definition of fun ranges from driving exotic cars to surfing and flying planes the world. Oh, and did I mention he’s only 26 years old? Listen to this episode to get Ian’s unique story about the different channels of growth he focused on while scaling BuildFire into one of the largest app agencies in the country. In this episo...

#16: Peep Laja, Founder @ CXL, on a decade long career pioneering CRO

September 03, 2019 11:00 - 41 minutes - 37.6 MB

Ever been overwhelmed while trying to figure out exactly what to test on your site? You’re not alone. Every time you go online to Google “conversion optimization,” you’ll see thousands of sites touting proven strategies that you need to try on your own site. Where do you start? Peep Laja has built CXL by helping provide strategies for companies of all sizes to implement CRO. While conversion optimization might not be as sexy as traffic or funnels — it’s value can’t be diminished.Pe...

#15: Chris Savage, CEO of Wistia, the company that helps businesses use video better

August 20, 2019 11:00 - 40 minutes - 37.3 MB

Our interview with Chris covers a whole lot: from his relationship with his co-founder (who also happens to be his freshman year college roommate) to the many risks he's taken over the years to grow to nearly 1 million accounts & tens of thousands of paying customers! Along the way, Chris has approached growth in an incredibly interesting way. He's one of the biggest proponents of brand advertising, he takes calculated creative risks other CEOs would avoid, and of recent, he's rais...

Product Launch 4: You win the launch before you launch

August 09, 2019 10:00 - 12 minutes - 11.5 MB

In this week’s episode, I’m subbing in my good friend and co-founder, Chris Hull. While I’ve been focused on leading the Product Team for our Lifecycle Campaigns product, Chris has been helping lead the launch team for our Smart Content product. So often in business, we tend to think about things as controllable or non-controllable. But when you launch a product, it can be overwhelming as you think of all the things that are completely out of your control. At Proof, we have been f...

#14: Guillaume Cabane: The Man Behind Drift & Segment's Explosive Growth

August 06, 2019 11:00 - 29 minutes - 26.7 MB

As the growth mind behind Mention, Segment, and Drift, Guillaume Cabane has helped scale some of the most successful B2B brands in the world. In our interview, Guillaume dives into the value of creating new growth strategies rather than just copying what everyone else in the market is doing. We’ll learn about how Guillaume’s network of peers help him evaluate his new ideas and verify different growth strategies before they’re launched to market. Find out why the future of marketin...

Product Launch 3: Building a Founder-Led Sales Process

August 02, 2019 15:58 - 11 minutes - 10.5 MB

Founder and sales rep? How does that combo sound? This week I put on my sales hat as we built out a sales process for our 2 new products. I want to share with you the 3 key thoughts I’ve had while building out our sales process: I’m a huge believer that if you want to learn something fast, hire someone that knows it better than you. So I hired a sales coach! Early in our sales process, we are solely focusing on demos and calls. We purposefully avoided building out a pricing str...

Product Launch 2: How To Get Juicy Customer Feedback For New Products

July 26, 2019 11:00 - 13 minutes - 12.6 MB

I’ve had a product development metamorphosis. Our Proof team is in the middle of a 6-week product launch challenge. And this week is all about product feedback! In the episode, I will walk you through the entire process we’ve used to approach product feedback calls. I’m going to share with you everything from how we find interviewees and structure up the calls to the questions we ask and how we handle feedback. Plus, last week I promised to announce the 2 products Proof is launchi...

#13: Mathilde Collin (CEO @ Front) on radical transparency and company culture in 2019

July 23, 2019 11:00 - 31 minutes - 28.8 MB

Mathilde Collin is pioneering the fight for radial transparency among SaaS businesses around the globe. Her shared inbox startup, Front, is reinventing email for the way teams work by introducing collaboration, workflows, accountability, and transparency so that every worker can work more efficiently. In 4 short years, Front has grown to over 4700 paying customers including HubSpot, Shopify, and General Assembly. Find out how transparency has made employees happier at Front (Read F...

Product Launch 1: Operation Kickflip - Zero to Launch in 6 Weeks

July 19, 2019 10:00 - 24 minutes - 22.4 MB

I’m going to get very vulnerable with you here and share a story of how we missed the mark. We’ve been building a tool to help you create a remarkable website experiences but somewhere along the way we got lost. The product kept swelling, we lost some momentum. And even worse, we lost some morale. A few weeks ago, we sat down and got honest with ourselves. We looked at the plans for our Experiences platform and realized there were about 10 smaller stand-alone products that could pr...

Founder Fridays: How to build a great co-founder relationship in business and in life

July 12, 2019 11:00 - 12 minutes - 11.5 MB

Doing business with your best friends — does it work? People have strong opinions about never doing business with friends. I disagree. Having a great co-founder relationship has been one of the keys to our success at Proof over the past couple of years. During our time at Y-Combinator, I noticed one of the prime reasons for early startup deaths was a result of co-founders not getting along. Our co-founder relationship isn’t perfect, but I want to share with you what has worked for ...

Founder Fridays: How to host epic team retreats

July 05, 2019 11:00 - 12 minutes - 11.4 MB

Next Monday marks the beginning of Proof Camp — one of my favorite weeks of the year. We host team retreats like this twice per year, and I'm excited to share the full details of how we think about the event. I'll go over why I think retreats are important, how we make Proof Camp epic, how we balance work & play, and the methods we take to make everyone leave better friends. Hope you like this one! Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Da...

Founder Fridays: Why we changed our core values and mission this year

June 28, 2019 11:00 - 9 minutes - 8.48 MB

On the podcast, I've talked a lot about how core values are incredibly important when you're building a business. It's what separates you from competitors, and what attracts people to your mission. Until recently, we had 7 core values and a mission statement I thought were perfect. But as our team grew, I realized we'd made a mistake. We simply had too many values — and our mission statement was, well, boring. I needed to make a change to more align with our current team and the di...

Founder Fridays: Breaking 80 — how to hit goals faster & easier

June 21, 2019 11:00 - 11 minutes - 10.3 MB

I've been golfing for years now. And despite hours and hours of practice & time on the course, I had never shot below 80. It's been frustrating. This year, in anticipation of a trip to Scotland to golf the Old Course in Scotland with my old man, I decided to change my mentality. I decided to focus on breaking 80. I applied the same thinking that I apply at work to hit goals product blitz after blitz. By focusing on process rather than outcomes, I hit a 70. In this episode, I'll ta...

Founder Fridays: "The Board Man gets paid"

June 14, 2019 11:00 - 15 minutes - 13.8 MB

All week, I’ve been telling our team, “The Board Man gets paid!” I love that quote. But what does it mean? Kawhi Leonard is an NBA player that just took the Toronto Raptors to the Finals and won the world championship, knocking off Golden State. He’s a total freak, and I read an amazing article this week breaking down who he is and how he operates. It has inspired the heck out of me, and I pulled 6 hilarious stories out of it to share with you to inspire you and your team to greatn...

#12: Brian Balfour of Reforge on Flywheels, Funnels, and the Future

June 04, 2019 11:00 - 36 minutes - 32.9 MB

Are funnels dead? David McClure's famous AARRR funnel framework has been the guide book for growth strategies for years — the problem is McClure's funnel framework is nearly 11 years old! Are loops and flywheels the new thing? Making the transition from thinking about growth strategies from funnels to loops and flywheels could be the key to drive growth for your business in 2019 and the years to come. Listen to Brian Balfour, Founder/CEO of Reforge, talk about his experience with ...

#11: Colin Nederkoorn, CEO of Customer.io, on why knowing your customers is the key to growth

May 21, 2019 11:00 - 36 minutes - 364 MB

Customer.io is a SaaS product that allows companies to create, manage, and send all of their messages between their apps & their customers. The software solves a common headache by providing a no-code-required solution for product teams — one in which you can pipe in events from platforms like Segment and then drag and drop automated email messages. Since their launch in 2012, Customer.io has grown rapidly — to 41 employees and more than 1200+ customers ranging from SaaS to lot and...

#10: Kieran Flanagan, VP of Marketing @ Hubspot, on SaaS, Scaleups, and Startups

May 07, 2019 11:00 - 23 minutes - 257 MB

If there’s a company that knows the playbook for Growth, it very well might be Hubspot. In 13 years, they’ve scaled to one of the biggest names in marketing & sales and joined the ranks of successful tech IPOs. Kieran Flanagan, VP of Marketing and Growth, is charged with three of the most important parts of Hubspot’s flywheel: acquisition for the Sales product, the Freemium funnel, and the global web strategy. In his career, he’s worked for some of the biggest names in SaaS includin...

Founder Fridays: The NEW way we build product at Proof

April 26, 2019 11:00 - 23 minutes - 238 MB

Building great product is everything. Get it right, you'll win beyond your wildest dreams. Get it wrong, and life is painful. I've experienced both. One thing that's been a huge learning lesson as we've built Proof has been how to structure and run our product teams. We've iterated on this cycle quite frequently, and after a lot of failures, we've figured out some great systems to build product quickly and effectively. As a customer-obsessed company, we also have put systems into to...

#09: Casey Armstrong, on growing SaaS for eCommerce (lessons from BigCommerce & ShipBob)

April 23, 2019 11:00 - 28 minutes - 318 MB

Casey Armstrong is the CMO at Shipbob, an end-to-end fulfillment solution that brings the same 2-day shipping you know and love from Amazon to a wider array of businesses. Previously, Casey was the VP of Marketing at BigCommerce, an eCommerce platform with over 50,000 SMB clients. He has consistently acquired millions in net ARR, managed millions in spend, and driven billions of organic pageviews. In short, he knows how to grow a business. Our interview takes a deep dive into the B...

Founder Fridays: Critical lessons from bootstrapping SaaS (live from Traffic & Conversion 2019)

April 19, 2019 11:00 - 42 minutes - 425 MB

At this year's Traffic & Conversion Summit in San Diego, Dave sat down with Garrett Holmes, Director of Content at Digital Marketer to discuss Proof's growth to date. This episode includes their full conversation — covering everything from our transition from agency to SaaS to how we used two strategic advisors to power viral growth. The episode is raw, conversational and full of life lessons from our company's journey. Hope you enjoy! Liking Founder Friday? Have an idea for a topi...

Founder Fridays: The most formative books I've read this year (+3 books I hated)

April 12, 2019 11:00 - 19 minutes - 212 MB

Dave is an avid reader — powering through about a book per week. In this episode, he'll chime in with his favorite reads from the last year and how they've affected his thinking at Proof. Plus, as a special treat, he'll share his 3 least favorite reads, so you don't have to waste your time. Liking Founder Friday? Have an idea for a topic you'd like us to cover? Tweet at Dave — or shoot him an email at [email protected] & tell us your thoughts! We're excited to have you along for S...

#08: Tyson Quick on moving Instapage upmarket & growing Enterprise revenue to 20% of ARR

April 09, 2019 11:00 - 25 minutes - 282 MB

Instapage started in 2012 as a SaaS solution for easily creating landing pages at scale. Today, they are a company of 170 employees with 4 global offices, 15k customers, and a whole host of offerings to help advertisers increase conversions through post-click experiences. Tyson Quick, CEO and Founder of Instapage, has been critical to the success of the business. In this conversation, he talks with Dave about the origin of Instapage and how he grew the company into a leading name in...

Founder Fridays: How we launched this podcast & made our first brand play

April 05, 2019 12:00 - 34 minutes - 349 MB

In this episode, Dave is joined by his first guest, Ben Johnson, the wizard behind Proof's content to discuss the launch of this very show. They'll talk through the concept of the show, the goal of the show, the equipment we use to film, how we book guests, our production process, our editing cycle, our launch strategy, and the methods we've used to scale the show. If you've ever thought of producing your own podcast — or if you're just curious why we do this every week — this show...

Founder Fridays: The 7 keys to why Proof has been successful

March 30, 2019 04:38 - 15 minutes - 168 MB

In this episode, Dave reflects on the key reaons Proof has achieved $200,000+ MRR, raised capital through the top startup accelerator Y Combinator, and has built a business he loves with his best friends all in under 24 months. Key 1: have a technical co-founder Key 2: pre-sell your product Key 3: laser focus on niche influencers Key 4: get advisors to open doors Key 5: build a moat with brand and design Key 6: establish market leadership Key 7: move to a place good for busi...

#07: How to dominate a crowded market with brand, customer obsession, and UX — Sujan Patel, CEO of Mailshake

March 26, 2019 18:00 - 28 minutes - 309 MB

Sujan Patel is one of the biggest names in the growth and content marketing world. For the past 13 years, he has led digital strategy for clients such as Salesforce, Mint, Zillow, LinkedIn, and several Fortune 500 companies. Plus, he's also an entrepreneur himself — founding WebProfits, ContentMarketer.io, Narrow, Quuu, and Mailshake. By working with a variety of clients over the years, Sujan has a variety of growth strategies that can take a company from startup so scaleup. In thi...

Founder Fridays: The 7 biggest mistakes I've made while growing Proof

March 22, 2019 17:04 - 19 minutes - 210 MB

In this episode, Dave gets vulnerable. He reflects on the biggest leadership and company mistakes he's made while growing Proof — blunders in growth, communication, hiring, product, strategy and more! If you're an entrepreneur or manager, learn from our missteps and don't make the same errors as you grow your business. Also, stay tuned at the end of the show for a new weekly segment: things I like, things I hate, and the product I'm loving right now. We're excited to have you alon...

Founder Fridays: First principles thinking & how to problem solve like the smartest people in the world

March 15, 2019 17:44 - 20 minutes - 230 MB

In this episode, Dave covers First Principles Thinking in-depth and how he's used it over his career as an entrepreneur. This is a strategy employed by Elon Musk, Ray Dalio, and others — and it's led to many of the biggest breakthroughs of the past decade. After explaining the concept, Dave focuses on exactly how this line of thinking has impacted Proof. We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, o...

#06: Wade Foster, CEO of Zapier, on flywheels, early user acquisition, and self-improvement on the way to $35MM ARR

March 12, 2019 13:31 - 26 minutes - 294 MB

Have you ever tried to save an email to Evernote? Fire a Google Calendar from a Slack message? Getting programs to talk to each other without direct APIs used to be a nightmare. And then came Zapier. Zapier is the solution to help companies set up powerful workflows and make nearly any software program integrate. With their service, you can connect over 1300 apps (and growing) without a custom built hook. The service originated during a hackathon weekend, and it has quickly grown i...

Founder Fridays: Inside Y Combinator — how we got in, what it's really like, and is it worth it?

March 08, 2019 16:15 - 14 minutes - 13.1 MB

In this episode, Dave opens the door on Proof's experience at Y Combinator (Proof is a YC Winter 18 grad). He'll talk about why he decided to apply to the notorious accelerator, why Proof didn't get in the first time around, what the day to day at YC is actually like, common misconceptions about the program, and more! If you're thinking about applying to YC or just are curious for an insider's scoop on the program — this episode is for you. We're excited to have you along for Seaso...

Founder Fridays: Marketing 3.0 & how we increased our demos 54% and new trials 27% by creating delightful experiences pt. 2

March 01, 2019 12:00 - 23 minutes - 21.7 MB

The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave continues his talk from last week on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains how his team has used the concept to increase demos and trials at Proof. Plus, he'll give a preview of the new software project Proof has been working on for the last few months. This is part 2 of 2. Part 1 originally aired 2/22. ...

#05: LawnStarter’s road from TechStars to leading lawn marketplace

February 26, 2019 12:00 - 28 minutes - 26.5 MB

After going through TechStars in 2014, LawnStarter Lawn Care has scaled into the leading online name in lawn care. Ryan Farley, LawnStarter's co-founder and CMO, has led the company's massive growth — scaling the business to over 10,000 customers. How has he done it? On this episode, Ryan will cover the growth channels that have worked for him, why he experimented with biphasic sleep for a period of time, how to adjust for seasonality in a business model, and the shocking insights ...

Founder Fridays: Marketing 3.0 & how to win in the Experience Era pt. 1

February 22, 2019 12:00 - 19 minutes - 17.7 MB

The Internet has changed a great deal over the past decade, and it's about time for marketing to catch up. In this episode, Dave chimes in on why Marketing 3.0 is an era in which every person has their own unique funnel. He explains why businesses that embrace "online experiences" will win in the long run: higher conversion rates, greater revenue, happier customers... This is part 1 of 2. Part 2 goes live next Friday, 3/1. We're excited to have you along for Season 1 of #ScaleOrDie...

Founder Fridays: 7 shifts I've made from marketer to CEO

February 15, 2019 12:00 - 20 minutes - 19.2 MB

As Proof has grown from 3 friends working out of a basement in Maryland to a company of 15 working in downtown Austin, Texas — Dave has had to change the way he thinks. It's no longer a situation where he can work in a silo, he's had to develop systems to better manage and lead a team. In this episode, he deep dives on the books, strategies, and actions he's taken to make the shift from marketer to CEO. We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, ...

#04: Brian Moran’s secret to paid traffic and massive growth at SamCart

February 12, 2019 12:00 - 30 minutes - 28.3 MB

When Brian Moran was growing up, his father gave him a piece of advice that stuck with him: learn to sell. After playing collegiate baseball, studying marketing, and running two online businesses, Brian launched SamCart, an e-commerce shopping cart software that helps small businesses get their online stores up and running. SamCart made quite the splash — and proved Brian truly knew how to sell —  when it turned into a $1 million dollar business overnight. In this episode, Brian ch...

Founder Fridays: Confessions of a recovering MRR-obsessed startup

February 08, 2019 17:00 - 13 minutes - 12.1 MB

As a software startup, you can be focused on a lot of things: customers, revenue, churn, or even competitors. The focus you decide on helps dictate both the culture and direction of your business. At Proof, we recently made a paradigm shift — going from an MRR-obsessed mindset to a customer-focused one. Dave chimes in on his rationale for this change, and the initiatives he’s taking to build this focus into all parts of our business. We're excited to have you along for Season 1 of ...

Founder Fridays: Why core values are your secret weapon

February 01, 2019 20:45 - 20 minutes - 19 MB

On Founder Fridays, Dave weighs in with what's going through his mind as he grows Proof. This week we'll cover core values in-depth. Dave talks about why core values are important (even at an early stage), how Proof settled on our 7 values, and why you shouldn't copy the values of other companies. We're excited to have you along for Season 1 of #ScaleOrDie. Before you leave, be sure to leave a ⭐⭐⭐⭐⭐ review, post a comment, or share with your friends! Tune into more episodes at usep...

#03: Nathan Barry, CEO of ConvertKit, talks failed experimentation, the value of word of mouth, and growing his business to $1.2MM MRR

January 28, 2019 16:10 - 23 minutes - 21.7 MB

Nathan Barry isn't the typical startup founder. His company is based outside of a major tech hub (he lives in Boise, Idaho), he's bootstrapped his business to ~$1.2 MM in MRR, and he's as transparent as they come (putting all his financials up online for the world to see). Find out how he's mastered growth by embracing unconventional wisdom — and why one A/B test almost tanked his signup flow this past year. Our conversation with Nathan covers the two inflection points that dramati...

#02: Ankur Nagpal, founder of Teachable, on doing things that don’t scale, community building, and achieving 3x growth

January 28, 2019 16:05 - 24 minutes - 22.5 MB

In four short years, Teachable has grown to over $1 million of monthly revenue and last year, they helped their creators sell close to $190 million in courses. One of the most unique aspects of Teachable's story is that their CEO, Ankur Nagpal, scaled his business by following the counter-intuitive philosophy of "do things that don't scale." During this interview, you'll find out how Ankur hacked growth at Teachable using UDemy's API (until he got shut down), how he identifies the b...

#01: David Cancel, CEO of Drift, on the importance of brand for startups in 2019

January 28, 2019 16:00 - 22 minutes - 20.8 MB

Drift is a company that we've been intrigued by for a long time. In this episode, David Cancel (also known as the uncle, D.C., or the GOAT) gives us his learnings from his 20+ year career as a serial SaaS entrepreneur. He's had five companies acquired (BuyerZone, Compete, Lookery, Ghostery, Performable), he served as Chief Product Officer at Hubspot, and now he's building Drift into one of the fastest-growing SaaS businesses of all-time. In four short years, he's acquired over 150,...

#00: Introducing Scale or Die, the new growth marketing show from Proof

January 24, 2019 17:15 - 2 minutes - 1.99 MB

In the tech world, if you don’t scale, your business will die. Join our host, Dave Rogenmoser, co-founder of Proof, as he uncovers proven strategies from the growth experts behind some of the world’s fastest growing startups. Who are they? On Season 1, you'll hear from some of the biggest names in growth: David Cancel (Drift), Ankur Nagpal (Teachable), Nathan Barry (ConvertKit), Brian Moran (SamCart), Ryan Farley (Lawnstarter), Wade Foster (Zapier), Sujan Patel (SingleGrain), Tyson...

Guests

Eric Siu
1 Episode
Laura Roeder
1 Episode

Twitter Mentions

@useproof 12 Episodes
@daverogenmoser 12 Episodes
@tysonquick 1 Episode
@searchbrat 1 Episode