In order to survive many micro-business in Australia during pandemic COVID-19 were forced to implement new digital strategies. Entrepreneurs must thrive in all three areas of digital strategy: branding, marketing and sales. - Kako bi opstali, mnogi micro-businessi u Australiji su tokom pandemije COVID-19 bili primorani da primjenjuju nove digitalne strategije. Online poduzetnici moraju uspijevati u svim područjima digitalne strategije: u brendiranju, u markentingu i u prodaji.