Savvy Shopkeeper Retail Podcast artwork

Savvy Shopkeeper Retail Podcast

268 episodes - English - Latest episode: 15 days ago - ★★★★★ - 124 ratings

Host, Kathy Cruz is a retail store owner and a retail business coach. She knows firsthand that running a retail business, both online and in a brick and mortar has its challenges. Kathy is passionate about teaching independent retailers how to work less, profit more and grow.

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Episodes

215. What I Learned From The 2024 Savvy Shopkeeper Survey

April 04, 2024 11:00 - 24 minutes - 34.3 MB

From plugging your retail profit leaks to scaling your indie retail business, this year’s Savvy Shopkeeper survey covered a bit of everything.  I’m excited to share the results with you, especially because it might show you what’s possible for your store.  I’m also sharing how you can attend my upcoming masterclass, Stop The Drip. In this two-hour class, you’ll learn how to identify and plug the retail profit leaks you’re experiencing in your indie retail business using my Retail Profit ...

214. How to Buy Inventory for a Retail Store: Open with Faire (NEW Program)

March 28, 2024 11:00 - 20 minutes - 28.3 MB

If you’re an Aspiring Shopkeeper, figuring out how and where to buy wholesale inventory is a crucial step towards opening your store’s doors. Luckily, there’s a program that makes it super easy to curate, order, and buy inventory for a retail store: Open With Faire.  Built by one of the most reliable online wholesale platforms around, Open With Faire gives new retail store owners the education, tools, and buying power they need to kickstart their inventory.  Listen in to learn how to buy...

213: What’s Possible In Independent Retail

March 21, 2024 11:00 - 19 minutes - 26.9 MB

As indie retail store owners, it’s all too easy to focus on the negative. We’re always thinking about which stores are closing, what’s to blame for industry-wide difficulties, and how each new hurdle might lead to our store failing.  And while our glass-half-empty view isn’t surprising (we’re only human, after all!), we can and SHOULD try to change our mindset. Celebrating our successes gives us proof that we can accomplish even bigger goals in the future.  It can be hard to celebrate o...

212. Doing It Scared with Kate Simpson of Cerulean

March 14, 2024 11:00 - 30 minutes - 42.5 MB

Kate Simpson, owner of Cerulean of Cape Cod, was always a maker and a nurturer. She created her own jewelry, sold it at weekend markets, and even had a spot at a vendor-based retail store, all while working full-time as a nurse. Eventually, though, she wanted to take the entrepreneurial leap into nurturing a retail store of her own. That’s when Cerulean was born. Listen in as Kate shares how Cerulean has evolved through several locations, what she’s learned over the past five years, how ...

211. Six Bookkeeping Tips for Independent Retailers

March 07, 2024 12:00 - 32 minutes - 44.2 MB

Bookkeeping is crucial for any business, and indie retailers are no exception! It's the key to understanding your finances, making smart choices, and pushing your biz forward.  Today, I’m sharing six bookkeeping tips from a recent live lesson I taught to Master Shopkeepers. Listen in to learn what you need to do to keep your books in order so you can work smarter, profit more, and grow.  For show notes, visit www.savvyshopkeeper.com/episode211.  Kathy Cruz is an Independent Retail Coac...

210. A Natural Disaster Relief Program & Tips for Retailers by Heart on Main Street

February 29, 2024 12:00 - 28 minutes - 39.7 MB

Hurricanes, earthquakes, floods, and other natural disasters are on the rise. Thankfully, Heart on Main Street is there to support independent retail businesses when disaster strikes.  After growing up on the wholesale side of retail, Patrick Keiser founded Heart on Main Street to provide indie retailers with the resources, tools, and educational opportunities they need to reinvest in their businesses.  One of those resources is Heart on Main Street’s Jumpstart Program. Heart on Main Str...

209. Too Many Tabs Open On Your Laptop? Five Tips for Web Browser Efficiency

February 22, 2024 12:00 - 20 minutes - 28 MB

Our laptops are not only an extension of our physical workspace, but often an extension of our minds. Digital clutter in the form of tons of too many tabs and multiple windows can bog us down.  But there are ways to increase your web browser efficiency—and just as with other key systems for independent retailers, I’ve got a few tricks up my sleeve to help you get the most out of your time on the web.  Listen in to learn what other shopkeepers struggle with when it comes to using their bro...

208. Five Takeaways From Attending AmericasMart As An Observer

February 15, 2024 12:00 - 21 minutes - 29.3 MB

After many years of attending AmericasMart as a buyer, this year was my first time attending as an observer.  It was fascinating to chat with members of the Savvy Shopkeeper community, spot market trends, and be a fly on the wall at showrooms! In today’s episode, I’m sharing my five key takeaways from AmericasMart 2024.  Listen in to learn what trends we’ll be seeing later this year, how showroom dynamics can affect your market orders, why large minimum order values aren’t the issue yo...

207. 2024 Savvy Shopkeeper Survey + Tips for Receiving Surveying Responses From YOUR Customers

February 08, 2024 12:00 - 17 minutes - 24.5 MB

Asking your customers for feedback can be scary—trust me, I know! Most years, I ask my customers and community to complete the Savvy Shopkeeper survey.  While getting feedback directly from the people I serve can be nerve-wracking, it’s an overwhelmingly positive experience. Read on to learn how you can fill out this year’s Savvy Shopkeeper Survey along with my best tips for conducting a feedback survey in your indie retail business!  For show notes, visit www.savvyshopkeeper.com/episo...

206. Relay Financial: A Cash Flow Tool for Independent Retailers

February 01, 2024 12:00 - 19 minutes - 26.3 MB

Managing cash flow is a difficult task for most indie retail store owners, but it doesn’t have to be! I’m excited to share a virtual banking solution that helps you automate your cash flow management: Relay Financial. When I first read Profit First, I was skeptical. The cash flow management system proposed in the book required setting up multiple bank accounts. When I finally took the plunge and implemented it, though, it made all the difference in the financial health of the store I co-ow...

205. A Free ChatGPT Resource Guide for Retailers

January 25, 2024 12:00 - 12 minutes - 17.8 MB

For indie retailer store owners, tasks like writing product descriptions, planning promotions, and mapping out quarterly plans can take a LOT of mental energy—especially after a full day of running your store. That’s where my Free ChatGPT Resource Guide comes in handy!  This empowering guide will help you use ChatGPT effectively to support your retail business. Listen in to learn how my usage of ChatGPT has evolved, what’s included in the guide, and where you can download your free copy. ...

204. Embracing Community: The Power of Choosing Local Bookshops Over Big Box and Online Retailers

January 18, 2024 12:00 - 16 minutes - 22.1 MB

Supporting the shop local and shop small movements has always been a core value of mine. One way I was failing at that, however, was with my book-buying habits. Instead of supporting local bookshops, I often bought books with 1-click checkout at Amazon.  Thankfully, I’ve discovered a new way to buy books online that also supports local bookshops!  Listen in to learn more about the genius website that distributes profits to thousands of local bookshops—and how I’ve partnered with them to ...

203. Entrepreneurial TV Shows Inspiring Me Right Now

January 11, 2024 12:00 - 15 minutes - 20.8 MB

After the hustle and bustle of the holidays, it can be nice to take a brain break before diving into the planning and goal setting we need to do for the year ahead. Sometimes, a little motivation and inspiration can be helpful, too!  Personally, I enjoy watching TV shows to give myself a brain break and get inspired for the next 12 months. Today, I’m sharing three TV shows that are motivating and inspiring my entrepreneurial side right now. Listen in to hear what shows I’m watching and why...

202. What’s Working On Social Media NOW for Retailers with Crystal Vilkaitis

January 04, 2024 12:00 - 39 minutes - 54.8 MB

For many indie retail store owners, digital marketing doesn’t come naturally. With the ever-changing social media landscape, a constant stream of new features, and best practices that vary from platform to platform, it can be difficult for retailers to parse what’s worth the effort (and what’s best left on the backroom floor).  Enter Crystal, our go-to guru who's been supporting independent retailers with their social media presence for nearly 15 years. In today’s episode, Crystal spills t...

201. How To Stop The Fear of Discounting Inventory or Hosting Clearance Events

December 28, 2023 12:00 - 25 minutes - 34.4 MB

For independent store owners, the fear of discounting inventory is very real—especially when they’ve got dead stock hanging around!  It’s all too common for shopkeepers to have lots of negative thoughts about dead stock, discounting, and what those things mean about them. But if you can change those thoughts, you can make better decisions and see vastly different results.  While noticing and changing our thoughts isn’t easy, it’s crucial mindset work for every indie retailer. Listen in t...

Bonus Episode: A New Announcement and What's Ahead In 2024

December 26, 2023 12:00 - 13 minutes - 17.9 MB

I'm here with a bonus episode, post-Christmas, to share an announcement and what's ahead for me and the Savvy Shopkeeper community in 2024! Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here: Website: https://savvyshopkeeper.com/ Instagram: @savvyshopkeeper Mastermind Group: Master Shopkeepers

200. My Personal Journey to Emotional Adulthood

December 21, 2023 12:00 - 21 minutes - 29.2 MB

When you first hear the term “emotional adulthood,” you might think it’s connected to when our brains finish developing in our mid-twenties.  But emotional adulthood has everything to do with your awareness of how your thoughts affect your feelings—and very little to do with when your brain finished forming.  I realized I was still in emotional childhood just a few years ago, in my forties. But from that realization, I’ve grown into emotional adulthood. And I’m excited to announce that I...

199. Retail Business Forecasting: Will Your Retail Business be Sowing, Inching, Growing, or Exploding in 2024?

December 14, 2023 12:00 - 20 minutes - 28.3 MB

With 2024 approaching, now is the time to start your retail business forecasting!  If you’ve never done this process before, today’s episode will walk you through the first step: looking at the commitments you’ve already made, the trips you’ve already booked, and any events you know are on the books. Listen in to learn what retail business forecasting is, how you can get started, what you can expect in 2024 based on what’s already on your calendar, and how going through this process can...

198. Changing Business Models: Reasons to Change (or NOT Change!) Your Retail Business Model

December 07, 2023 12:00 - 16 minutes - 23.2 MB

New Year, new store? If you’re like most independent retail store owners, a new year can feel like the perfect time to make a fresh start by reworking your product lines, introducing a new category, revamping your staffing…or even changing business models.  But before making such a drastic change, there are a few key things to consider. Changing business models is not a decision to make lightly, so today, I’m sharing some valid reasons to change (and some NOT change!) your business model. ...

197. The Shopkeeper’s Marketplace: A Post-Black-Friday Sale Event

November 30, 2023 12:00 - 15 minutes - 20.9 MB

The Savvy Shopkeeper online shop has been revamped, renamed…and is relaunching with a Post-Black-Friday sale event!  Introducing The Shopkeeper’s Marketplace: an online shop just for indie retailers. Full of useful digital products, merch, and swag, it’s the perfect spot for indie retail store owners to find products made just for them. Listen in to learn why I’m relaunching the shop, what you’ll find inside The Shopkeeper’s Marketplace, and all the details about the special Post-Black-F...

196. A Gratitude Exercise: 10 Things I'm Thankful For in 2023

November 23, 2023 12:00 - 15 minutes - 20.8 MB

I’m not a big gratitude journaler. I rely on my journal when I need to get things out of my head, which helps me gain clarity and see the complete picture.  But there is a straightforward gratitude exercise I love, and today, I’m sharing it with you. Listen in to learn why this simple gratitude exercise has helped me gain a new perspective after a challenging year and how you can do it for yourself. For show notes, visit www.savvyshopkeeper.com/episode196.  Learn more about Kathy Cru...

195. Do Election Years Affect Retail Sales?

November 16, 2023 12:00 - 14 minutes - 19.3 MB

With 2024 in our sights, we’re not far off from the next round of presidential elections. One of our Master Shopkeepers members, Julie, recently asked if I could share any insights into this question: “do election years affect retail sales?” There are many small business owners—and in particular, independent retail store owners—who firmly believe that retail sales dip in presidential election years. In a recent poll on my Instagram stories, more than ⅔ of respondents said that retail sales...

194. Retail Store Clearance Sales: My Best Store Sales Day Ever and Why It Worked

November 09, 2023 12:00 - 20 minutes - 28 MB

Many shopkeepers avoid hosting retail store clearance sales. Whether they’re worried about the perceived value of their goods or what other store owners might think, it’s common for shopkeepers to avoid marking down their old stock. Sadly, these worries can affect their bottom line and the health of their business. A well-executed retail store clearance sale can be an incredible opportunity to destock your store and get a healthy influx of cash! In fact, it could be your best sales day EVE...

193. How to Decide If It’s Time to Start Wholesaling in Your Product-Based Business With Katie Hunt

November 02, 2023 11:00 - 52 minutes - 71.8 MB

Many of the store owners inside Master Shopkeepers and the Savvy Shopkeeper community at large are also creatives, makers, and artists. After establishing their stores, the next question those makers ask is, “When should I wholesale in my business?” In today’s episode, you’ll learn how to decide if it’s time to start wholesaling in your business from the founder of Proof to Product, Katie Hunt. We cover the basics of starting as a wholesaler, the outreach marketing strategy all successful ...

192. Conduct Your Own Retail Store Website Homepage Audit

October 26, 2023 11:00 - 15 minutes - 21.7 MB

Whether you’re a Savvy Starter with a newly opened storefront or a Growing Retailer expanding into a second location, your first point of contact with customers isn’t happening at your store. It’s happening on the web!  In today’s episode, I’m sharing how you can conduct a simple retail store website homepage audit to ensure that your website is helpful, welcoming, and convinces customers to stop into your store. For show notes, including links to anything I’ve mentioned in this episode,...

191. Your POS System Goes Down, Do You Have a Backup Plan?

October 19, 2023 11:00 - 16 minutes - 23.2 MB

After years of leading groups with hundreds of store owners, I can confidently report that ALL POS systems go down. Yes, all of them! There’s not one system that’s better than another when it comes to this.  So if—scratch that, when—your POS system goes down, do you have a plan?  Listen to this quick, valuable episode to learn what options you have when faced with a system or internet outage so you can be prepared when it happens to you. For show notes, visit www.savvyshopkeeper.com/ep...

190. Why You Shouldn't Pass Credit Card Fees Onto Your Customers

October 12, 2023 11:00 - 18 minutes - 25 MB

Credit card fees are a contentious topic among retail store owners. As credit card fees continue to rise, shopkeepers are wondering what they can do to lower this expense.  One popular solution to this issue? Charging customers for the privilege of using a credit card.  While I’m not usually one to offer prescriptive advice, this is one instance where I have a definitive stance: you shouldn’t pass credit card fees onto your customers.  Listen in to learn why you should continue to abso...

189. What Are You Doing to Prepare for Small Business Saturday Weekend?

October 05, 2023 11:00 - 17 minutes - 24 MB

What’s less than 8 weeks away and right in the middle of the busiest quarter for indie retailers? It’s the biggest weekend of the retail holiday season: BFCM Small Business Saturday Weekend. With this mega retail weekend quickly approaching, it’s time to start planning! Listen in to learn why indie retailers love this weekend, which days to focus on, and how to prepare with my newest resource. For show notes and links to everything mentioned in this episode, visit www.savvyshopkeeper.com...

188. How To Sell Using Your Window Display When Your Store is Closed: QR Code Tutorial for Brick and Mortar Stores

September 28, 2023 11:00 - 13 minutes - 19 MB

Did you know you can sell from your window display, even when your store is closed?  In today’s episode, I’m sharing my QR code tutorial for brick and mortar stores. This is a fun way to make your window display attract potential customers, provide them with product information, and even drive them to your online shop! For show notes, including a link to get the tutorial and template I mentioned in this episode, visit www.savvyshopkeeper.com/episode188. Learn more about Kathy Cruz and ...

187. Five Common Questions I Hear About Joining Master Shopkeepers

September 21, 2023 11:00 - 20 minutes - 27.7 MB

I get asked a LOT of questions about Master Shopkeepers. As a retail store mastermind coach, I completely understand why you have questions and want to put your mind at ease. With applications closing for 2023 on September 30, I’m answering the five most common questions store owners ask me about Master Shopkeepers. Listen in for the five Qs & As—and learn about the two incredible bonuses you’ll get if you join before Q4! For show notes, including everything I’ve mentioned in this episod...

186: The 3 S’s to Mompreneur with Ease

September 14, 2023 11:00 - 32 minutes - 44.3 MB

Being a mompreneur is incredibly rewarding, but it’s also challenging to find a balance between motherhood and owning a business. We love our kids, but we love our businesses, too. Finding the time to do it all while still making ourselves happy, well, that can seem impossible at times.  No one knows this better than Megan Moran, a third-generation mompreneur, the founder of Mompreneur Co., and of course, mother of two. She’s on a mission to give mompreneurs the tools and space to help the...

185. When Are You Ready to Open a Second Retail Store Location?

September 07, 2023 11:00 - 13 minutes - 18.6 MB

I can’t tell you how often I’ve seen a shopkeeper open a second retail store location and want to tell them, “Wait, don’t do that quite yet!” I’ve also seen many store owners go on to close their second retail store location later on.  This doesn’t mean that second, third, or fourth locations don’t work out for ALL retailers. They absolutely can work! But before you open a second retail store location, there are a few things to consider.  In this short and sweet episode, I’m sharing eigh...

184: Are You Using Defeat to Win or Quit? Failing Vs. Experimenting in Business

August 31, 2023 11:00 - 13 minutes - 18.8 MB

Your brain might tell you that every other business immediately succeeds—and that you’re a failure when yours doesn’t. But what if you could reframe your failures as experiments instead? Failing versus experimenting might seem subtle, but this reframe can be a pivotal mindset shift for retail business owners!  In today’s episode, I’m sharing my 3-step process for reframing your thoughts around your business’s success and failures so you can be a happier, more resilient, and more successf...

183. Optimize Your Operations Group Program (Launch Day!)

August 24, 2023 11:00 - 22 minutes - 31.1 MB

Over the past few weeks, I’ve shared why an operations manual is beneficial, five systems you should document for your retail store, and a free resource to give you a head start on creating your operations manual.  All of these podcast episodes have had one goal: to help indie retail store owners optimize their operations. Today, I’m excited to share that we can work together on this same goal inside a 5-week, small group program!  Optimize Your Operations is intentionally designed to he...

182. Get Started With an Operations Manual Table of Contents [FREE DOWNLOAD]

August 17, 2023 11:00 - 12 minutes - 16.7 MB

Whenever I talk about creating an operations manual, getting started seems to be the main roadblock keeping store owners from creating theirs. From figuring out what chapters to include to how thorough each section should be, just outlining your retail store operations manual table of contents is daunting! In today’s episode, I’m sharing a brand new FREE resource with you: the Retail Operations Roadmap! Listen in to learn what’s included and how you can get started. For show notes, inclu...

181. Five Brick and Mortar Store Systems Every Shop Owner Should Document

August 10, 2023 11:00 - 13 minutes - 18.8 MB

A fact that might surprise you: EVERY indie store owner has a set of brick and mortar store systems. Yes, even those of you who don’t yet have an operations manual! You might not have them anywhere but inside your head, but you do have a set of systems and processes that you follow.  We're diving deeper into operations manuals in the second installment of this four-part series. Listen in to learn the five key systems that every indie retailer should document, including one system you can e...

180. Eight Benefits of a Retail Store Operations Manual

August 03, 2023 11:00 - 15 minutes - 21.5 MB

Creating an operations manual can feel intimidating and overwhelming, especially for indie/micro business owners. That’s why in today’s episode, I’m sharing the top eight benefits of a retail store operations manual.  Whether you’ve got just one employee (you!) or lots of employees at several locations, an operations manual is where you can outline all of your systems, processes, and guidelines to keep your business running smoothly.  Listen in to this episode and the ones that follow in...

179. A Planner for Independent Retail Store Owners: The NEW Savvy Shopkeeper Digital Planner is Here!

July 27, 2023 11:00 - 24 minutes - 34.3 MB

Exciting news: the 2023-2024 Savvy Shopkeeper Digital Planner is now available! I am thrilled to share what I believe to be the BEST planner for independent retail store owners with you.  The planner has a new look, new worksheets, and new bonuses to help you work less, profit more, and grow. Listen in to hear what’s new with this year’s version of the planner, how the planner can help you and your retail business, and where you can snag your copy of the planner before the incredible early...

BONUS EPISODE: The Credit Card Competition Act and How YOU can help NOW!

July 23, 2023 23:59 - 15 minutes - 21.2 MB

Visit the Savvy Shopkeeper website and click on “Credit Card Reform” in my main menu or click HERE to complete the Voter Voice form.  I recently traveled to Washington DC to advocate for credit card reform on behalf of the Savvy Shopkeeper community and here's why... Visa and Mastercard dominate the U.S. credit card market. They account for 80 % of all credit card volume and have blocked competing networks that offer lower fees and better security from  processing transactions made on th...

178. REPLAY: Five Things Independent Retailers Aren’t Taught About Planning

July 20, 2023 11:00 - 22 minutes - 30.2 MB

The 2023-2024 Savvy Shopkeeper Digital Planner is launching soon! That means it’s the perfect time to revisit the five things I wish I’d known about planning for my retail business early on. When your store is brand new (or still just a dream!), it’s challenging to think about the future because you’re focused on the now. During my Aspiring Retailer and Savvy Starter stages, knowing how to plan would have been incredibly helpful. And now that I’ve learned about planning, it’s a key part ...

177. Six Reasons I Switched from Paper to Digital Notes [The 2023 Update]

July 13, 2023 11:00 - 28 minutes - 39.7 MB

I can’t tell you how many times I’ve said, “just grab a good old pen and paper” on the podcast. Not only am I a fan of getting things out of my head, but I’m also a fan of writing things down so I don’t forget them. But after five years of paper piling up on my desk, I was beyond frustrated. I never felt I could find what I was looking for, and my notes overwhelmed me! So in 2022, I switched from paper to digital note-taking, and it’s been revolutionary.  The latest version of the Savvy ...

176. A New Way to Destock Your Store!

July 06, 2023 11:00 - 15 minutes - 21.2 MB

As I looked back at all of the content I’ve written, recorded, and shared with store owners, I realized I’ve covered how to destock your store more than nearly any other topic! There are at least three episodes of this podcast and a few blog posts that address destocking your store in one way or another. In today’s episode, I’m excited to share a new option for destocking your store: The Destash Group for Retail Store Owners Hosted by Savvy Shopkeeper! Listen in to learn what this group ca...

175. Growing vs. Scaling a Retail Store

June 29, 2023 11:00 - 16 minutes - 23 MB

“Growing” and “scaling” are so often used interchangeably, especially in business contexts. I’ve always wanted to know what these words truly meant, so I read countless articles about the definition of growing versus scaling a retail store. Ultimately, I still felt confused and was left without a clear answer.  Attendees at my Virtual Conference asked about the difference between growing and scaling on the first day of our weekend together, and I’m so thankful they did. It gave me the moti...

174. It’s Not Easy, But It’s So Rewarding with Alex Sanso of Island Life Artisan Gifts

June 22, 2023 11:47 - 40 minutes - 55.9 MB

Alex Sanso first found her love of souvenirs, gifts, and merchandise at the happiest place on Earth: Walt Disney World. She spent several years working in the creative department as a merchandise designer before moving to a small island in Washington State with her family.  Right off the bat, Alex noticed that Bainbridge Island was home to a plethora of beautiful gift shops—but there wasn’t much merchandise that focused on Bainbridge itself.  With Seattle day trippers, Alaskan cruisers, ...

173. Shoppable Social Media Posts: The Big Change From Meta That Retailers Should Know About

June 15, 2023 11:00 - 15 minutes - 20.7 MB

One of the best ways for indie retailers to market their products on Facebook and Instagram is through shoppable social media posts.  But Meta, the company that owns Facebook and Instagram, has recently announced a change to how these posts function—and it’s definitely going to affect both brick-and-mortar and e-commerce store owners.  Listen in for a quick review of the basics of shoppable social media posts. Then, we’ll dive into this change and how it will impact your retail business ...

172. I Quoted $750/Hour and Here’s Why [Pricing Your Worth]

June 08, 2023 11:00 - 23 minutes - 31.8 MB

As an indie retail business owner offering services and running your retail store, you might struggle with pricing your worth—especially if you’re lacking the confidence to acknowledge that your time, energy, and effort is valuable.  Not only does setting the right price help you make a profit, but it also communicates your value to your current and potential customers. In today’s episode, I’m sharing how you can effectively price your worth, attract committed clients, and create a more su...

171. Protecting Your Retail Brand with Nicole Swartz of Sprout Law

June 01, 2023 11:00 - 42 minutes - 57.8 MB

After graduating from law school, finding a traditional 9-5 position, and hating it, Nicole Swartz decided to forge her own path as an entrepreneur by starting a beauty brand. Two years in, she received a cease and desist letter for her brand’s name and had to change everything overnight.  She realized that she’d forgotten to focus on the legal side of things—and after checking in with her women entrepreneur friends, she discovered that they were also neglecting to protect their retail bra...

BONUS EPISODE: 10 Things I Learned from Hosting the 2023 Savvy Shopkeeper Virtual Conference

May 30, 2023 22:20 - 17 minutes - 23.7 MB

In this bonus episode, I'm sharing 10 things I learned from hosting the 2023 Savvy Shopkeeper Virtual Conference.  This is the first Virtual Conference I hosted and it most likely won't be the last! I learned a lot about myself and a lot about all of you.  This is an unedited, casual conversation with all of you - I hope you enjoy this episode! Have anything to share about this episode or the Virtual Conference?  DM me on Instagram: https://www.instagram.com/savvyshopkeeper/    

170. Get Your Shopify Point-of-Sale Questions Answered

May 25, 2023 11:00 - 8 minutes - 11.1 MB

When faced with a business-impacting decision, we usually turn to our trusty friend Google first. But there are some questions that even Google can’t answer—especially when it comes to the intricacies of the technology that runs our stores.  If you’ve been considering the Shopify point-of-sale, though, I’ve got good news: I can connect you with an actual human to answer all your questions! Listen in to learn how you can speak with a Shopify representative and ask all of your questions abou...

169. The Shocking Brick and Mortar Retail Business Metric

May 18, 2023 11:00 - 18 minutes - 25.6 MB

It’s all too common for retailers at every stage to feel confused, frustrated, and disheartened—especially when it comes to how much they can pay themselves.  But most retailers don’t realize that their success, growth, and take-home pay come down to a single shocking metric! Listen in to learn what this key metric is, how it’s calculated, and what you can do to improve your bottom line. For show notes, visit www.savvyshopkeeper.com/episode169. Learn more about Kathy Cruz and Savvy Sho...