CHRISTIAN TOENNESEN - Media: shout loudly to champion sustainability
Saving Tomorrows Planet
English - March 04, 2021 20:00 - 29 minutes - 20.1 MBDocumentary Society & Culture Business Entrepreneurship global warming climate change sustainability enviromental recycle greta thunberg plastic electric david attenborough Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Christian Toennesen is a sustainability expert who has advised media companies to champion sustainability content. It is the responsibility of all media content producers to create and drive sustainability messages. He argues their greatest contribution to saving the planet is to change attitudes and behaviours of their audiences. He tells us about Sky, C4, ITV and BBC and how the competition between them has pushed the agenda for the front.
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