Get pumped for another episode of savagery! This time we will discuss four strong lessons that shine a light on the grit that we all need to possess to get the results we want. In this case, Daran Herrman enlightens us on his journey to be able to take an eComm brand to a million dollars a month. He was an opportunist and landed a position that started him off as an intrapreneur. He pushed the envelope with innovative ideas, built up his staff, and now he makes over a million in sales per month. If you tune in here are a few tips to take away and apply to your own savage marketing blueprint:

Utilize customer lists to reach audiences you haven’t explored.Leverage the power of affiliates and their audience. The key to retention is a strong customer support foundation.

Value Bombs:

“Focus on customer support is key because if you dont have that foundation in place you will get bad reviews. You’re going to get real problems and make people feel like you dont care about them.” 

“Leverage the power of affiliates, leverage the power of their audience. That's the ultimate because it's a win-win. They're selling your products for you, you're giving them a cut. Whether that's product service or whatever, make sure that people know that they get rewarded when they send you business.”

“Have an optimistic and persistent mindset because you got to keep testing, If you see something that works for somebody, you test that. It doesn't mean it's gonna work for you, but keep pushing the envelope.”

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Segment Timestamps/ Episode Highlights:

[01:02] Jeff introduces Daran

[07:41] Avoid poor conversion by making sure your company’s foundation is sound with a great customer service base.

[11:31] Categorize your marketing as “free” traffic and paid traffic.

[19:35] Give your affiliates a chance to tell you which product of yours, they can easily sell. 

[24:01] Take advantage of multi-channel fulfillment.

[27:29] Make use of international ads and third-party shipping companies to widen your base.

[31:38] Persistence is key. If you see something that works for someone else, try that method.

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