Everyone is chasing some sort of success. Business, self-brand, art/music or community efforts. That success is measured by one metric: Conversion. Getting your target audience to do something. Buy, vote, donate, attend, click, call, etc..... The way to make that happen is understanding of your audience, the reasons they will say Yes or No, the other options available and what is most likely to motivate to action. All that, in just 5 minutes today. If you want to know more, or check out other topics, visit https://saturdaymorninghustle.com. Thank you and best of luck! See you next week.