In this episode, SAP UKI Managing Director Michiel Verhoeven speaks to Peter Pritchard, Group CEO of Pets At Home, to discuss his technology strategy for the business and a dedication to delighting customers.

Peter joined Pets at Home in 2011 as Commercial Director and moved to the role of Chief Executive Officer of Retail in 2015. Peter was appointed Group Chief Executive Officer in April 2018.

Peter has worked in retail for 30 years in various senior operational and commercial roles at Asda, Sainsbury’s, Iceland, Marks and Spencer and Wilkinson Hardware Stores. Peter has a Masters Degree in Business Administration from Stirling University.