#378 B2B Marketing Metrics That Matter!
Breaking B2B - B2B Marketing & Demand Generation Podcast
English - April 15, 2024 06:00 - 42 minutes - 38.7 MB - β β β β β - 8 ratingsMarketing Business grow a business digital marketing entrepreneur b2b growth podcast business b2b podcast best business podcast business leader podcast career podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
βΊ The importance of measurement in B2B marketing!
Sam talks to Vikash Koushik, Head of Marketing @ RevenueHero
They cover:
π Key metrics to measure and why
π MQLs and SQLs broken down
π Using data over emotion
π Using your website to qualify leads
π Whatβs working well for RevenueHero to drive pipeline that closes
π Vikash Koushik
π’ LinkedIn
π Web link
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The show is brought to you by... Β
RevenueHero β 3X your inbound conversions this quarter with the same traffic:Β
π RevenueHero
Factors.ai β Empower intent-based outreach & make every marketing dollar count towards revenue:Β
π Factors.ai
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