#356 How People Buy In B2B (Customer Research Masterclass)
Breaking B2B - B2B Marketing & Demand Generation Podcast
English - December 18, 2023 09:00 - 1 hour - 61.1 MB - ★★★★★ - 8 ratingsMarketing Business grow a business digital marketing entrepreneur b2b growth podcast business b2b podcast best business podcast business leader podcast career podcast Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
► Why B2B execs don’t wake up and decide to spend big money on your software or service
Sam has an in-depth chat with Ryan Paul Gibson, Founder @ content lift. They cover:
👉 Key insights from 140 audited B2B customer buying journeys
👉 Why you you need B2B customer research
👉 At what stage in your business is it most beneficial?
👉 Who you should be interviewing
👉 How to gain insights to to fuel messaging & positioning that resonates and converts
👉 Getting stakeholder buy-in
📌 Here's the link to the 50% discount OFF Ryan Paul Gibson's guide (How to Run Customer Research Interviews...That Don't Suck):
🔗 https://ryanpaulgibson.gumroad.com/l/suzriq/zr290l9
Ryan Paul Gibson
LinkedIn - https://www.linkedin.com/in/ryan-paul-gibson/
Web link - https://www.contentlift.io/
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