#135 Create Copy That Sells On LinkedIn - John Espirian

Breaking B2B - B2B Marketing & Demand Generation Podcast

English - April 11, 2021 19:00 - 37 minutes - 32.7 MB - ★★★★★ - 8 ratings
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Previous Episode: #134 How To Create An Awesome Lead Magnet (& drive cheap, top quality leads)

Next Episode: #136 Lesser known ways to generate leads from your website - Sam Dunning

👉 Why should you bother with creating content on LinkedIn?!

John Espirian is the relentlessly helpful copywriter, all-round LinkedIn nerd, eager experimenter and author of Content DNA.

B2B clients hire John to write web pages, expert articles and case studies and improve their presence on LinkedIn

👉 Listen to John & Sam discuss their experiences as they provide tips and tools that you can utilise, to skyrocket your own sales & biz! - In this episode they cover:

👉 Who to target with your content

👉 Utilising John’s CHAIR framework to get results from your copy

👉 How and why to play the long game

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