Sales and Branding: Social Media Failures and Online Reputation Management with Andrew Jenkins
SalesProChat
English - August 15, 2019 04:00 - 34 minutes - 23.8 MBCareers Business cpsa salesprochat sales tips canadian sales sales experts sales planning client relationships active listening close the sale understand your company Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Using Email to Grow Sales w/ Shawn Finder
Next Episode: Hiring and Retaining Women in Sales w/ Kim Benedict
Companies are increasingly finding themselves being judged and scrutinized online and offline. Customers are taking their praise and dissatisfaction to social media channels and the organisations they are talking about, and the salespeople which represent them, are not always aware or proactive in their responses.
How can organizations and sales pros navigate this challenging environment? What are best practices for dealing with social media failures and reputation management issues? While you may not control the message, what can you do to influence the conversation and its participants?
In this CPSA podcast, Sales and Marketing expert Andrew Jenkins offers his take.