What You Need To Do To Sell Better Now w/Anthony Iannarino @The Sales Blog
The Brandon Bornancin Show
English - March 20, 2017 01:41 - 31 minutes - 28.6 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Challenger Sale w/ Matt Dixon @Corportate Executive Board
Most people sell features. A select few sell benefits but Anthony Iannarino teaches companies to sell something greater than that. People don't buy products, people buy people and until sales reps start prescribing to prospects what is required to win, they will never reach their full potential. In this episode, Anthony Iannarino, discusses the secrets of how to sell better starting now.
In This Episode You'll Learn:
What you need to do to sell better now
Your product isn’t enough
Experience isn’t enough
ROI and outcomes aren’t enough
You are not all that different from your competitors
The direction from which you enter a sale defines you
How you sell is more important than what you sell
Links and Resources Mentioned in This Episode: