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Using Advanced Analytics To Boost Revenue w/Maria Valdivieso @McKinsey & Company
The Brandon Bornancin Show
English - May 28, 2018 06:01 - 43 minutes - 35 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you’re not using Analytics and AI in your sales tech stack today, you’re falling behind the times and behind your competition. Most high-performing companies are already using advanced analytics for lead scoring, forecasting, and amazing productivity increases. To truly harness the power of predictive analytics in sales, companies need to focus on the areas where they can create the most value, and implement it wisely. In this session, Maria Valdivieso from McKinsey & Company joins us to talk about her learnings and experience with advanced analytics.
Links and Resources Mentioned in This Episode:
AI Case Study
Maria's LinkedIn
In This Episode You'll Learn:
How predictive sales software helps you target right customers
Why software can be better than people at people management
How analytics reduces churn and maximizes customer lifetime value
How you can effectively implement advanced analytics