The Harmony Theory: A Marketing and Sales Acceleration Formula w/Dan Murdoch @WorkMarket
The Brandon Bornancin Show
English - February 13, 2017 11:00 - 30 minutes - 28.3 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Antiquated systems, processes, data structures, and ideologies plague sales and marketing. If we do not optimize our sales and marketing technology stack to empower a formulaic approach that seamlessly manifests itself as clearly defined business results, we will not create sustainable and predictable growth for our organizations. In this episode, Dan Murdoch Director of Demand Generation, talks about the Harmony Theory and how sales and marketing can work together to drive success.
In This Episode You'll Learn:
Defining the assembly line to revenue
Building the optimized technology stack
Employing an ABM, Omni-Channel surround sound strategy
Implementing industry leading sales and marketing operations
Defining clear divisions of labor to move leads down the funnel
Employing the Harmony Metric as a means of prioritization for sales action (A weighted avg metric of Lead score + Account Fit score + Contactability score)