Bob Burg is the coauthor of the international bestseller, The Go-Giver and a much sought-after speaker at sales and leadership conferences. In this episode, Bob discusses his book the Go-Giver and talks about how companies both large and small are not only of much greater value to their customers; they are also significantly more functional, and profitable by using the Go-Giver method.


In This Episode You'll Learn:



  • Five Laws that will bring you both personal effectiveness and professional success.

  • The difference between price and value…and why that’s so vitally important to understand.

  • One golden nugget of advice from a “drive-by mentor” totally shifted Bob’s perspective and played a big role in his success.

  • Why asking if something will make money isn’t a bad question…it’s just a bad “first question.”


Links and Resources Mentioned in This Episode: