Everybody get's a cold-call but not everybody handles it like Ralph Barsi at ServiceNow. Ralph has made a lot of phone calls in his day and rather than giving sales people a hard time, he takes the time to provide coaching. Recently, Ralph received a cold call after an event he visited and the result was a positive conversation about sales reps can best follow up after an event.


Links and Resources Mentioned in This Episode:

Sales Leadership Summit
The Definitive Guide to Sales Cadence

In This Episode You'll Learn:

Ralph's experience on the phone
What you should be thinking about for event follow-up
How you should approach a cold call