Is CRM Dead? How Sales Reps Can Get The Most Out of CRM
The Brandon Bornancin Show
English - February 01, 2018 08:24 - 21 minutes - 17.4 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Let's face it, CRM sucks to use, especially if you're a sales rep. But, we use it because we have to. I promise that statements like that won't last though. Something has to happen to make CRM valuable and I'm not talking about SMART CRM as that is more of the same. We need to not just give to CRM we need to get from CRM. The next evolution of CRM is a system of growth and it combines CRM with AI and sales technologies to help sales teams sell more.
Links and Resources Mentioned in This Episode:
LinkedIn Post
AI System of Growth Case Study
State of Sales Infographic
In This Episode You'll Learn:
The truth about where reps are spending their time
How CRM is not living up to it's promised benefits
What is an AI System of Growth and the future of selling