How to Optimize the B2B Customer Experience w/Chad Sanderson @Value Prime Solutions

The Brandon Bornancin Show

English - November 28, 2017 07:55 - 25 minutes - 20.5 MB - ★★★★★ - 73 ratings
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You can't forget the customer. The customer experience should trump everything but for some reason it doesn't and it is often the reason that companies fail. Companies get focused on themselves and why and how they are winning and they lose sight of their customers. B2C has an advantage sometimes because they can map the user experience and see the data but that's not a good enough excuse for B2B leaders. In this episode, Chad Sanderson, Managing Partner at Value Prime Solutions talks about the importance of the customer experience and why companies need to focus on it to win.