How to Improve Sales with Reporting & Analytics w/Justin Jarus @Informatica

The Brandon Bornancin Show

English - November 08, 2018 06:36 - 18 minutes - 14.8 MB - ★★★★★ - 73 ratings
Marketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Don't Waste Your Leads w/C.J. Hauptmeier @KPI Analytics

Next Episode: What You Must Know About Sales Enablement w/Tamara Schenk @CSO Insights & Scott Santucci @Growth Enablement Ecosystems

Everything requires data right? Well, the sales process isn't any different. Most leaders know they need data but they don't know how to structure or really use it. In this episode, Justin Jarus, talks about data and how you can improve the sales process through reporting an analytics.

In This Episode You'll Learn:

How do you get started? Picking KPIs and Supporting Metrics/Reports, Crawl; Walk; Run
What do you measure? What behaviors matter, how those impact KPIs, and reporting
How do you find insights? Measuring, benchmarking, validating, conversations with top performers to better understand why/how they are doing things the way they are, talking to poor performers
What pitfalls are there? Paralysis by analysis. Data Quality/Governance(Garbage in Garbage out). Lack of Data. Reportable Data. Boiling the Ocean.