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How to Build the Ultimate Sales Cadence
The Brandon Bornancin Show
English - January 24, 2019 13:45 - 10 minutes - 8.31 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This is the coolest thing we've done at InsideSales.com. We did a study to figure out what sales reps BELIEVE they do in an outbound sales cadences, versus what reps ACTUALLY do and the results were fascinating!
You can see the results here: https://blog.insidesales.com/sales-development/outbound-sales-cadence/
We examined the pillars of a cadence, attempts, media, duration, spacing, and content. Here is what we found:
ATTEMPTS:
-Believed: 15.1
-Actual: 3.5
-Optimal: 7
MEDIA:
-Believed: 4 types
-Actual: 2 types
-Optimal: 3+ types
DURATION:
-Believed: 28 days
-Actual: 24.6 days
-Optimal: 6-8 days
SPACING:
-Believed:1.9 days
-Actual: 10.4 days
-Optimal: 1-2 days
CONTENT:
-See the data