Cold-Calling is NOT Dead w/Jason McElhone @MarketSource
The Brandon Bornancin Show
English - May 14, 2018 04:41 - 48 minutes - 39.2 MB - ★★★★★ - 73 ratingsMarketing Business Technology account-based selling sales inside sales sales acceleration demand generation sales operations cold calling big data analytics salesforce.com Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Let me guess, you’ve heard cold-calling is dead, right? I’ll tell you right now, the people saying that are not the people who are actually cold calling. Cold-calling is alive and well and we can prove it. We looked at nearly 1 million phone calls and the ability for a sales rep to convert a call to a conversation is above 10%.
Not bad. But how can you do it better?
Look no further than Jason McElhone, Director of Inside Sales and cold-calling expert at MarketSource. Jason has spent the last 27 years cold-calling and his results are out-of-this-world.
Links and Resources Mentioned in This Episode:
In This Episode You'll Learn:
Why cold-calling isn't dead if you do it right
How experts execute a cold call to win
Cold calling tips to be successful on your first call