In sales you never really know if you're a leader or a follower. Often we want to please everyone which ends up pleasing no one. Yes isn't always the answer. In this episode, Brad Childress, sales expert, discusses how to move from being a sales concierge to a sales leader.


In This Episode You'll Learn:

Don't believe the current thinking that the customer is 67% through their buying process when they engage
Trade, Don't Give
Win or Lose Early
Don't confuse "Like" with "Preference"
Commit to the "Sales Bill of Rights"