Joey Tackett on Selling Creative

The Digital Agency Growth Podcast

English - June 28, 2023 04:00 - 47 minutes - 32.4 MB - ★★★★★ - 74 ratings
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Previous Episode: Alyson Griffin on 25 Years of Marketing Innovation at State Farm, Intel, and HP

Next Episode: Taylor Pearson on Operations, Kaizen, and Why the Agency Model is Underrated

Selling creative to a client can be more difficult than selling SaaS, lead generation, or any other service in the B2B space. It takes a deep understanding of the client’s needs, wants, and risk tolerance to deliver them a great product that they’ll be eager to utilize in their business. Today, Joey Tackett is here to talk about understanding your verticals and what it looks like to sell creative successfully. This week, episode 188 of The Digital Agency Growth Podcast is about selling creative!

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In this episode of The Digital Agency Growth Podcast, Joey Tackett shares the importance of knowing your client's needs and conveying that to them and actionable steps you can take right now to set up your next creative sales pitch for success.

Joey Tackett is an award-winning creative director, career coach, and speaker, who helps agency leaders and consultants become highly effective, confident, and persuasive communicators and presenters. During his 23-year creative agency career, he has led creative at various size agencies, working with leading consumer and non-profit brands to enhance their brand experiences. These experiences helped him define and perfect his framework for agency presentations and client experiences, which he teaches through live trainings and courses for other agencies.

In this episode, Dan and Joey discuss the following:

What does it actually mean to pitch well?When your team is happy, your clients are more likely to be happy.How to structure a creative pitch call.The best preliminary steps to take before your next big pitch.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

Learn more about The Digitial Agency Growth Podcast at https://www.salesschema.com/podcast/ and Smart Pricing Table at https://www.smartpricingtable.com/dag

CONNECT WITH JOEY TACKETT:

https://www.joeytackett.com/agencygrowth

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CONNECT WITH DAN ENGLANDER:

Sales Schema

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