JC Hite on Franchising, Marketing, and Running a Global Agency

An agency business model is a great, scalable business model, but what if you can franchise that agency? This week, episode 102 of The Digital Agency Growth Podcast is about franchising, marketing, and running a global agency with JC Hite of Hite Digital! 

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In this episode of The Digital Agency Growth Podcast, JC Hite and I share the importance of understanding the pillars of scalability in an agency model and some scaling myths that agency owners should know when they are planning to scale. 

JC Hite is the CEO and founder of Hite Digital, a white label digital marketing agency. With a passion for business and people, he’s successfully scaled his agency in just two years and counting. Now his companies help other agencies to do the same.

In this episode, JC Hite and I discuss the following:

What it’s like running a more than 100 person agencyThe current process of franchising an agency’s procedures to then apply to other agency franchisesThe pillars of scalability: quality product, good sales, operations & systems, and business intelligenceThe importance of business culture and how JC is working to improve the culture at his company

This franchise model could be a possibility for your agency and what you are doing day-to-day. 

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate, and review the podcast and tell me your key takeaways!

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