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Your Marketing Stairway to Heaven: Led Zeppelin’s B2B lessons with Chandar Pattabhiram
Sales Pipeline Radio
English - July 25, 2018 22:32 - 23 minutes - 32.1 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Buyers are Fed-Up, B2B has not Adapted - Dave Gerhardt
On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.
But first, we talk about what Led Zeppelin has taught him about marketing! So good.
We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure. We dive into the science of storytelling and MORE!
Check out the full transcript on our blog starting Monday, 7/30/18.