Using Intent Signals to Optimize Content & Sales Outreach
Sales Pipeline Radio
English - September 02, 2023 02:12 - 21 minutes - 19.6 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Motivation + Development = Sales Manager Success
Next Episode: Why AI Will Redefine the Workplace, for the Better
This week's show is entitled, "Using Intent Signals to Optimize Content & Sales Outreach." My guest is Jennifer Ross, CMO at Intentsify.
Tune in to:
Discover how intent signals go beyond mere buying indicators
Dive into the intricacies of intent data and why treating all signals as buying signals can be counterproductive.
Learn how to effectively activate intent data across your organization, from marketing and sales to customer success, and why it's becoming the new currency in marketing.
Watch the video, listen in now and/or read the transcript on the Heinz Marketing blog (Search "Jennifer Ross").
Matt Heinz, President and Founder of Heinz Marketing, interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].