The Widening Buyer/Seller Gap & How to Fix it
Sales Pipeline Radio
English - May 25, 2023 21:29 - 18 minutes - 17.2 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How vs Who: Why Relationships Still Matter in the Age of AI
Next Episode: The Convergence of Traditional Demand Gen and ABM
his week's show is entitled, "The Widening Buyer/Seller Gap & How to Fix it". My guest is Spencer Wixom, CEO at The Brooks Group.
Tune in to hear more about:
Why is there still a gap between buyers and sellers in terms of understanding and communication?
How has the temperament of sellers shifted in recent years and what factors may be contributing to this shift?
What are some successful strategies for engaging with buyers and building trust and empathy?
How can sales enablement and marketing teams help sales organizations have more effective conversations with prospects?
Watch the video, listen in below and/or read the transcript on the Heinz Marketing Blog (search Wixom).
Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to [email protected].