Predictable Pipeline with Robert Pease
Sales Pipeline Radio
English - October 09, 2017 19:01 - 27 minutes - 19.1 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Guest host, Robert Pease,talks about predictable pipeline. Some of the point covered include:
Have you built the marketing plan around the revenue plan?
We really need to accelerate. Basically we need more customers.
Someone who comes to your website and downloads a white paper, that's a content lead. That's not remotely sales qualified.
If you don't know who you're selling to, you don't know that there's a market or that there's a need in the market for what you sell, that's going to wound you.