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How to Optimize Reviews to Accelerate Sales for Your B2B Products
Sales Pipeline Radio
English - December 31, 2018 01:14 - 23 minutes - 32.7 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Is AI Real or Vaporware? Hard Questions and Hard Answers
Matt Gorniak, Co-Founder of G2 Crowd joins us as we talk about the power of reviews in B2B products. Most of us use reviews either intentionally or subtly in so many decisions we make, whether we're buying something on Amazon, buying an app on our iPhones. But reviews are just as important for complex B2B technology decisions. In this episode we talk about how reviews might be a little bit different for those complex decisions, but also what Matt has learned about how important they are, and how directly linked they are to preference and decision making.