How Marketing Should Measure and Drive Revenue Performance
Sales Pipeline Radio
English - April 05, 2017 16:48 - 25 minutes - 17.3 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to create a Channel Engagement framework
Brian Hansford is coming off the bench this week to fill in for Matt Heinz for tomorrow's episode. Joining Brian is Dave Rigotti, VP of Marketing from Bizible. Bizible provides a powerful platform that measures marketing performance in driving revenue. Brian and Dave will discuss how new analytics and attribution technologies help marketers measure where revenue is coming from, the best performing channels, and the ROI for demand generation. These tools are giving marketers powerful insights to align closely with sales and pursue a common goal!