How consolidating your integrated communications can accelerate awareness.

Sales Pipeline Radio

English - March 02, 2017 16:24 - 25 minutes - 8.87 MB - ★★★★ - 16 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Secrets to effective, high performing B2B content

Next Episode: Content Marketing, What's working?

Matt Heinz and Kevin Akeroyd, CEO of Cision tell more of the story. Introducing the B2B Marketing Communications Cloud – how consolidating your integrated communications can accelerate awareness, interest and sales pipeline contribution.

About our guest:

Kevin Akeroyd oversees the Cision executive management team across operations globally.

He has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset. Prior to Oracle, he held senior leadership positions at several companies, including Data.com, Salesforce.com, RR Donnelley, and Jigsaw.