Book: The Lost Art of Closing

Sales Pipeline Radio

English - September 11, 2017 12:05 - 22 minutes - 31.3 MB - ★★★★ - 16 ratings
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Previous Episode: How the science of mental preparation can help you succeed.

Next Episode: Marketing mobility: How to move from marketing to the c-suite

Join host, Matt Heinz and his guest, Anthony Iannarino as they review Anthony's book, The Lost Art of Closing. He'll have some insights that will help you close more deals.

Talking Points:

Why did you write this book
What’s changed about closing?
Why so much emphasis on change?

They will also talk about CEB, changes in sales, and how sales now requires better marketing.