Account Based Marketing - Joys and Failures
Sales Pipeline Radio
English - February 16, 2017 05:29 - 26 minutes - 18.2 MB - ★★★★ - 16 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We have guest Lauren Vaccarello who is the vice president of marketing at Box. We are going to be talking a lot about software as a service, sales and marketing and how to do that effectively. This conversation on account-based revenue – targeting the right accounts, partnering with sales, the joys & failures & adjustments associated with execution.
Lauren Vaccarello (@laurenv) is a business leader with a proven track record of building high performing marketing teams and accelerating revenue growth. With a strong background in demand generation, she excels at building scalable integrated campaigns that leverage cutting edge marketing techniques. Although performance is at the core of who she is as a marketer, she believes businesses need to tell compelling stories and build a brand if they want to own a category.