#646 S2 Episode 515 - LOSE CONTROL: Giving the Buyer Freedom in the Conversation

Sales Transformation

English - May 01, 2023 05:00 - 5 minutes - 12.5 MB - ★★★★★ - 379 ratings
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Previous Episode: #645 S2 Episode 514 - RACE AGAINST TIME: Your True Adversary in Sales is the Clock

Next Episode: #647 S2 Episode 516 - OUT FOR THE HUNT PART 1: Connections and Content

HANDS OFF THE WHEEL!

People hate being controlled, especially when trying to make a buying decision. Kyle is back and in this last part of his conversation with Collin, he emphasizes the importance of avoiding taking too much control of the conversation. Stay tuned as Kyle delivers his final thoughts in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

KYLE: BUYERS DON’T LIKE BEING CONTROLLED

“If buyers feel like you're trying to control them, they're going to step away because they're from pretty much any product out there. There are suitable alternatives and people will select in and out based on the evaluation process and how it goes.”

KYLE: THE SELLER’S BURDEN

“The burden is on the seller to go prove that you're actually trying to help the buyer make the right decision. You're not just trying to make the sale. There are lots of ways that you can be doing that.”

Connect with Kyle

Kyle Asay | MongoDB

Connect with Collin

Twitter Mentions

@collinm_sales