Sales Funnel Radio

Backstage: Preparing To Pitch

Jitters are normal. But, here's the kind of epiphanies I look for BEFORE pitching. Every time I pitch, I learn so much about teaching my subject better. I learn more ways to do it, and even though sometimes I'll add something I feel is missing from the script, it's mostly about subtraction.   I add so much in the form of subtraction, and it just gets more and more simple every time I go do any kind of pitch or event. In fact, there have been many times when I've felt like an offer is s...

HOW The Marketplace Talks To You

This is the best kind of feedback you can get from your marketplace by actively listening to what the market is telling you. The market talks to you ALL the time. It tells you what to do, what objections they are having, what offers and funnel to put out there, what stories to tell, what hooks to use etc. If you think about it, there’s not much genius required in this game. It’s all about how well you can listen to the marketplace and launch. That’s part of the reason why I’ve never ...

Preparing our Speech at FHL with Russell Brunson

Here are a few takeaways from the prep sessions Russell and I have been doing to get ready for our speech. Anytime I go out to make speeches, it's always on the basis of what already exists. I'm teaching my frameworks all over again. There's this really crazy superpower that teaching brings in understanding your own frameworks; you get to turn back around and have all these other epiphanies. And it'll be even clearer and clearer, and you'll teach simpler and simpler, and your framework...

The 2 Post-Launch KPIs To Remove Yourself From Your Funnel…

Of all the busy-busy things you can get distracted with after your sales funnel is launched, and of all the things you can track, it's clear to me that there are only 2 things to track to get the greatest ROI (and they "release you" also)... I'm talking about automating a funnel post-launch right after the funnel is out of the door. This is so that you can remove yourself without killing the funnel. These 2 KPIs are from a marketing sense, and remember, I have previously said that mark...

(Part 2) Psychedelic Therapy - What I Learned From Personal Experience…

In part 2, Marley Jaxx and I share our journey with this powerful medicine. I strongly encourage that you listen to part 1 first if you haven't. Psychedelic therapy is a tool that has helped Marley, and I go through a lot of what has been happening in our lives. It has been life-changing for us right from when we stumbled on it. We use it in a therapeutic setting where it's carefully applied. The setting is very important, and we want to use it with a lot of care, consideration, and resp...

(Part 1) Psychedelic Therapy - What I Learned From Personal Experience…

I wasn't intending to make this a full episode. This is a big subject, and I respect anyone who wants to skip it. It's been life-changing for me, so I wanted to share the backstory in part 1.  If you listen to the first episode of season two, I talk about the parallel journey. These are the struggles entrepreneurs go through while building their businesses that people usually don't notice. That's why I'm trying to mix up topics this season to talk about some of these things. Recently w...

What Had To Happen While Creating The Book Outline For Dramatic Demonstrations With Russell Brunson

This is a cool moment for me. I'm excited to be Co-Authoring a book with the man himself. This is what had to happen over the last 2 weeks so we could find the book outline for Dramatic Demonstrations. Have you ever been working on a project, thinking it will be one thing, but once you start getting into the weeds, you start finding some epiphanies along the way, new directions keep coming up, and the path becomes clearer?  That happens to many of my projects, including this new book we ...

What Russell Brunson And I Are Speaking About Together At Funnel Hacking Live 2022

I LOVE FUNNEL HACKING LIVE. That event changed my life and continues to. I don't really believe in shortcuts, but I absolutely believe in accelerants! FHL is one of those for any marketer.  I'm excited to share more about what Russell Brunson and I will be speaking about on stage this year (and our project together) Hint: It has something to do with rich marketers of yesteryears and how they captivated their audiences without the internet. The internet is a tool, not a crutch! Tune i...

Teaching My Kids Offer Creation From Scratch

I tell my kids what I do and try to get them to dream. I was surprised last week when they directly requested to learn how to make $10k/mon. So this is how I'm starting that journey with them and what I'm gonna have them do first… This is the same proven process I use on adults who ask me how to make money. It doesn't matter what you are selling; the process works every time. It's cool to teach my kids these things because no school will do that for them. Of course, it will be baby steps...

Marley's Cancer Story - Healing Physically, Emotionally, and Spiritually From Cancer

This is what happened in Marley Jaxx's cancer journey over the last 7 months. When I was a young kid, it seemed like cancer was something usually for those beyond age 60. Now it seems it's in our 30's. Go figure… Us curiously minded, and "pesky" looky-loo's didn't take what we were told at face value. What we've learned has been astounding. This episode is about the path Marley Jaxx has taken to tackle cancer outside of the doctor's office, and it worked. (due to the nature of this top...

Delegate And Elevate (not my phrase)

I recorded this while fishing in Alaska. I first learned about the mantra "delegate and elevate" from a business coach I have in a system called EOS. I'm a big fan of EOS. It's been the cleanest way for me to transfer my vision into the heads of others. And allows me to have a proper business that can run when I’m not there. As an entrepreneur, always keep in mind that you are not the business. You should let go and step and step away from the business to stress test it and see what brea...

How To Stress Test (Offloading without Imploding)

I used to make it a habit to simply disappear briefly during the busiest times in the business. Not for long. The point was for me to see where the cracks appeared. I don't mean to have a lack of communication with the people in your team, but there's serious power in allowing your business to show you where it has fractures. A business cannot be said to be a business if it still demands your daily attention. In any case, this is not why you became an entrepreneur. Besides financial free...

3 of the Most Overrated Marketing Tactics

Some strategies sell better than they work. They work better on paper than in practice, but people continue using them.  These overrated tactics might be hemorrhaging your money with little in the way of results. I know because I have, at some point, I've wasted a lot of money on some of these strategies.  Not that I did anything wrong, but they simply are not worth it. The one thing to remember is that marketing is all about leads.  In this episode, I took the audio from one of my Y...

Clever Ways To Promote Your YouTube Channel

It's no secret. The "exodus" from Facebook has internet marketers storming the castle name "YouTube and TikTok." To be successful on these platforms, you need to take off your content creator hat and put on a marketer's hat. You need to promote your videos like a marketer… And as we talked about in the last episode, marketing is measured by the number of leads and sales, not views and subs. So... How do you grow the channel? Here are a few simple out-of-the-box but powerful ways to d...

How to Use YouTube to Drive Daily Hot Leads

Organic content is NOT "slower" or "lesser than" paid ads. But only if you create your organic content with a focus on lead-gen from the start. Otherwise, it's easy to fall into the "content for the sake of publishing" trap. Did your last YouTube video produce a lead or a sale? If it did not, then it wasn't marketing; it was just content publishing. Marketing is measured with leads and sales, not views, subscribers, or other vanity metrics. As a marketer, always keep this in mind. Most...

Removing Your Self-Worth From The Outcome Of Your Offer

This lesson was a tough one for me, but by the time I started getting offers that worked, I had practiced flexing the muscle of how to get back up after an offer fails so many times that it finally got "easy." If an offer sucks when you launch it, the biggest detriment to your success is the amount of TIME you take to "get back up." The mistake people make when designing an offer is not leaving room that your offer may fail flat on its face. We all want our offers to work, but it's healt...

The 4 Books That Got Me CashFlow Positive

The list of skills you need to pick up in order to make money online can seem VERY long. But in reality, there were a bunch of "distraction" skills I stumbled on for a long time. In this episode, I'll tell you the 4 books that were core building blocks in my early days of making money online. But before I reveal these books, I want to preface it with the fact that I wasn't just reading the books. I was taking action; I was on the move. You can read all the best books, but if you aren't a...

Don't Waste The Recession!

Every recession has a benefit. Do not waste the next recession! Here's the internet marketing pattern I've seen from the last few recessions and how I'm gonna capitalize HARD during the next one… Just like we normally hear people talking about buying the dip in the stock market, we should also be buying the dip with our content. In a recession, most people pull back on the content and their marketing efforts. They are reacting to the recession rather than responding to it. The recessio...

Keep It Stupid Simple

If you sell something that needs a little explaining pre-purchase (like most things), Keep It Stupid Simple. Offers that truly have some complication need extra work to make sure they're not sold in a complicated way. Here's what I mean… The person who solves a problem in a simple way and simplifies the sales message always WINS. If you go too smart-sounding in the way you sell your product, it puts many people off. It makes people believe they need to be at that education level to work ...

"Steve, Go Recharge"

If you're like me, you've been asked, "do you ever stop?" many times. And my reaction to that question has gone from annoyance to a little anger, to "huh... maybe I should rest "to taking that incredible advice seriously. Not only is it important, but recharging has become a strategic move for my creativity. You can't just go, go, go and go and still be productive in the long term. If you try to do it, you'll suffer a breakdown, and I'd know because I have gone through that. Besides the ...

(Re)Write Your Origin Story To Tee Up Your Offer

Origin stories change. But why, and when do you update how you tell your own? If you've never sat down and physically written your origin story, and are just winging it, then you are doing it wrong. You need to follow a script to create an origin story that sells your product. The purpose of an origin story is to tee up your offer. An origin story makes your customer live your journey without going through it. It brings whoever is listening to it along to the point where they want to b...

Spotting NFT Scams (vs. winners)

As businesses learn the role of NFTs in their existing companies, it's important to know what a scam looks like and how to spot one. I've asked an expert on the topic, Jeffery Banek, to come to teach us what he looks for to call out a scam vs. an opportunity. Some of the metrics really surprised me! Every entrepreneur needs to understand how NFT works. In the future, all businesses will have an NFT department like we do have a marketing or finance department. This is not a far-fetched ...

Where to Learn After Building a Funnel - The KnAwledge Tree

Warning: This episode is THICK. I've been trying to explain WHERE to learn after you get proficient at funnels. Consider this my view on the knAwledge tree of capitalist skills. I'd never claim it to be complete, but in terms of the order of business knowledge, I feel like I found a calculator and have been doing long division by hand. Again, this one is pretty thick. For many entrepreneurs, learning funnel-building skills is their big goal. It's the first logical step, but once you can ...

What Is NFT, and Who Cares?

NFT isn't weird pics of leopard-printed zebras. Today I interview Jeffery Banek, the best NFT expert I've met. This guy breathes this stuff. I only care about the business application of NFTs, and in this episode, I wanna tell you why… Did you know that crypto and NFT have an adoption rate 2X the internet adoption rate of the 90s? NFT will be how everything is bought and sold online in the future. It's like a digital receipt that can be verified through the blockchain ledger.  But the ...

Instead of Building Another Offer, Do This...

It's too common that a funnel builder tries to solve their next money problem with more funnels when they haven't optimized their first one. Here's how I keep myself from building another funnel when sales droop… It's normal for your offer to fatigue once it's been out there for a while, but building another offer is not the way to go about it. Building a legitimate funnel takes time, it takes effort, and it takes obsession. You shouldn't be rushing to build another one just to increase ...

Nightmare Customer Criteria

For a "dream" customer to exist, there must also be a "nightmare" customer. Defining one is as important as defining the other. Here's how and why… In Tim Ferriss' book, The 4-Hour Workweek, he discusses the Pareto's Principle or the 80/20 Rule. In the context of our episode today, 80% of support issues will be caused by 20% of your customers. We can call them customers from hell, but remember, they are paying customers. To avoid this situation as an entrepreneur, you should have in mind...

Cashflow Mondays - 20 Mins as Your CEO

This is my approach to "flexing" appropriately in front of an audience. It's a value-based strategy to help you brag in the right ways without being annoying to your marketplace. Check out CashFlowMondays.com for a live example. Do you let your dream customer ever see you do the thing or flexing in the area that you're selling? You should because it's very important that they do. What this does is that it gives confidence in the purchase by knocking down beliefs that kept them from buyin...

My New Daily Routine

I've had times of great routines and times of no routine (which, I guess, IS a routine). But here are some of the ways I squeezed out 15-20 hours per week to work on my own business WHILE working for someone else. And in comparison, I'll tell you what I do now. Routines can make your time wildly effective and open up opportunities for creative thinking, contrary to what some people might think that a routine stifles creativity. Keep in mind that a routine doesn't mean you have to hustle ...

What Is Medical Underground Railroad?

I've been looking for a charity to attach my business to for over 2 years now. This led me to create my own. Here's what I know about it so far, but I need help. I don't really know what it is yet and am realizing it's gonna be a journey of its own… My motto has always been 'Get rich, Give Back.' I'm sure you've heard it here on this podcast numerous times. I've always been fascinated by those entrepreneurs doing lots of cool charity work. Using their entrepreneurship skills and busine...

5 Entrepreneur Confidence Tricks

Losing confidence in your plan is NORMAL in this game. Here are some of my personal tricks to get it back. In this episode, I want to address one common question I get in my live events and in my coaching groups. Entrepreneurial confidence is a massive DEAL. So many people fail not because they don't have the skillset to succeed but because they lack the ability to get back at it again and try. Sometimes, in this entrepreneurship game, stuff doesn't work, and it's totally OKAY. But wha...

Designing Fulfillment LIKE A Funnel

There’s a big difference between business and marketing. 💯 Many entrepreneurs put too much weight mentally and emotionally on building a sales funnel at the expense of other aspects of the business. A sales funnel is NOT your business. A Sales funnel role in your company is just one process to collect leads and close sales. You still need processes in place for fulfillment, systems, people, etc.  The key to having a great business is to plan your fulfillment the same way you plan your ...

How I Lost 24lbs Water Fasting (And What I learned About the Body)

Usually, I stick to the biz/mindset topics, but I'm assuming lots of us live at our desks. So this is one of the most effective health tricks working for me… In January, I weighed 207lbs which wasn't good for me, so I've been trying out different things to improve my health and shed a few of those pounds. What I found that works for me is water fasting. I dropped from 207 to 190 and then to 183lbs in a relatively short period. The funny thing with the body is that it knows what to do. ...

Owning "Visionary" (And The Right Kind Of Selfish)!

Today, I want to REVEAL one of the biggest lessons I have learned in my entrepreneurship journey. This was something that derailed and prevented me from getting to $10 million faster than I should have. And since Season 2 of Sales Funnel Radio is about documenting my journey to $100 million, this is what will get me there. 💹 What I'm talking about in this episode is the ability/skillset to create a vision but then be able to ward off all the other really good distractions that come you...

The Unspoken, Crucial Funnel Skills Of Leading & Closing

Here's another take on what Sales Funnels are actually meant to do. This episode should simplify everything part of your funnel. This is one of my favorite sales concepts to talk about…. because once you understand it, you'll see a MASSIVE increase in the conversion of your funnels. The biggest mistake I see people making in sales funnels is confusing leads and opt-ins. There's a significant difference between them. Sales funnels are meant to CLOSE leads, not to market to leads. Just...

Do You Get SICK Of Your Own Sales Message? Here's What To Do About It

It happens to all of us… We repeat our sales message so many times that we start getting tired of it. Most of the time, we are following a script, and it's easy to get sick of it.  The problem is thinking that everybody else is sick of your story. There's a high chance they have never heard of it! 😲 So don't be afraid of getting sick of your story, and don't think anything is wrong with it. If the story is selling your product, there's absolutely no need to change it. You got to spre...

Nature Abhors A Void… So Design Them

As an entrepreneur, what voids are important to you, and how are you designing them? To illustrate what this looks like in the entrepreneurship game, we've all had these good ideas but can't quite connect the dots. We can't see the vision of it even though we know it's a great idea. We end up holding space for the fact that it might exist sometime in the future but just hold it there on the backburner.  One of the ways to fill this void is by learning more and being receptive to new in...

The Parallel Journey: Here's What's Happened In The Last 2 Years

Welcome to Season 2 of the Sales Funnel Radio Podcast. You might be wondering what I’ve been up to for the last two years. A LOT has happened, both in my private life and in my businesses. In this season, I want to be RAW and REAL with you. I want to share the side that many entrepreneurs don't.  I will still talk about sales funnel strategy, but I also want to be vulnerable with you and share what I call the parallel journey. This is the journey you go through while building a bus...

Funnel Noise That Pays

Hi everyone, welcome back to Sales Funnel Radio! Today we have a BIG announcement coming up, something I’m very excited about! It’s a new project that I think you’ll love if you are looking to take your marketing game to the next level. We’ll go more in-depth in this episode, so please buckle up for the big launch and tune in to hear more!   

SFR 301: Business and Personal Lessons on My Journey to $5 Million

In this episode, I share the lessons learned at each million dollar mark over the last two years.

SFR 300: Creating YourFinalOffer.com Funnel

SFR 299: My SECOND 17 Product Failures...

I recently recounted through the timeline of all of the business and product attempts I've made... Here's a recap of my second 17 tries Here's a recap of my second 17 tries... Buckle up, this is Part #2 of my 33 product failures journey! (Alternative Title ‘The Obstacle is the Way’ #2) Hopefully, it's cool me taking two episodes to share my actual journey with you ‘cause there’s been A LOT of ‘failures… BUT… There's also been a lot of growth. In fact, in my opinion… Failure i...

SFR 298: My FIRST 17 Product Failures...

I thought I'd do something a little bit different and share all of my failures.    It took me 17 tries to make this game work…And after going back and recounting, it's actually 33.   THE OBSTACLE IS THE WAY   I recently recounted through the timeline of all of the business and product attempts I've made...    Here's a recap of my first 17 tries    I've always been interested in business. I don't know why, but it's just something that I've loved - it's kind of a passion of...

SFR 297: Your Offer Might Be Good Enough Already

Although ALL Offers can use a facelift, the main driver of a purchase isn't the offer itself…    So your offer may be good enough to sell already.    Here are two common things that really keep people from selling…   Steve Larsen comin’ atcha from the Two Comma Club X Cruise…   I'm here (with 400 Two Comma Club Xers) on the largest ship I've ever seen in my life.    It's so BIG that I can't feel the waves - I wish I could. I like it when mother nature lulls me to sleep on...

SFR 296: The First Day Of Onboarding

Here's the plan people receive after they join OfferLab…   See how you can use what I'm doing in your own business! I have an Offer Building Service - where we just happen to build your funnel too...    But a funnel just doesn’t work on its own.    So that’s why we created OfferLab.   And I thought it'd be really fun to share some of the welcome video that I send to people when they join the program…   You’ll see first hand the lengths you need to go to if you want to ha...

SFR 295: The Day After The Million Dollar Day

SFR 294: Fulfillment Hacks

I believe that there are three major roles in every business.    They all work together and they all talk together, but they are three VERY different systems.   Last week, I shared WHY building funnels for other people used to freak me out…    The worst thing I could ever do is…    Take on a million-dollar client   Build them an amazing funnel   Hand it off to them   … and they do NOTHING with it.    What is that gonna do for the story?    What is that gonna do fo...

SFR 293: How My Offer Evolved

Here's a walkthrough of how my offer evolved after something I realized while building funnels for Russell (and his clients)... Fulfillment is NOT one of the pieces that’s often exposed in a marketer's world. We MUCH prefer to talk about something that (on the surface) can seem waaay sexier… Have you guessed??? Yes, marketers LOVE… Sales Sales Sales Sales And MORE SAAAALES! But the reality is… If you don't have great fulfillment - you’ve got a short road ahead of you. T...

SFR 292: To Customize, Or Not To Customize

The offer is a two-way agreement, not a beg-session to get anyone to buy from you.    Here's when I STOP customizing my offers…   My friends, I'm pumped for this - grab a pen and paper  - 'cause this can simplify your business.    A while back, there was an interesting post in my group…   Here's what went down…   Someone purchased a service, product or whatever, and after they bought it - they didn't like the fulfillment.    So they went back to the seller and said, ...

SFR 291: Shocking Customer Support Tickets (Use Caution)

We have a whiteboard of the funniest support tickets over the years…   This is a collection of the rude, hilarious, and shocking things that have come through support…   And today, I thought it would be kinda funny today to share some of the MOST entertaining support tickets with you.   So with my 2 amigos, Coulton and Austin, I’m gonna walk through the customer service requests that have…   Shocked   Perplexed   Amused   … and left us downright flabberghasted!   Ou...

SFR 290: How To Position Content

Consistent publishing can feel like a chore. Lemme show you how I position my shows to attract future buyers.   WASSUP? Check out my NEW background!   *SPOILER ALERT* … it’s for my new show!    ONE FUNNEL AWAY STORIES #THE BEGINNING   Today, I wanna share with you WHY I believe it makes sense for me to create another show... (or *ahem* #3) 😉    My friend, welcome back, I'm excited for you to be here.    Six weeks ago, (or something like that), I was at Russell Brunso...