Sales For The Nigerian Business Person
822 episodes - English - Latest episode: 2 days ago -️Are you struggling to connect with customers in Nigeria? 🇳🇬 Join me for real-talk and turn sales principles into actual results for your business! We'll get straight to what WORKS for building relationships the Nigerian way. Ready to make confident connections? Let's make relationships your strongest sales weapon!
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Episodes
Is Your Fintech Idea a Turnoff? It Might Be the Lingo
April 17, 2024 18:24 - 17 minutes - 24.4 MBCracking the Code: Selling Fintech Ideas in Nigeria Ever felt like your amazing fintech idea is getting lost in a sea of technical jargon? You're not alone. In this episode, we explore the challenges of selling fintech solutions in Nigeria, where complex terms like "blockchain" and "latency" can alienate potential customers and investors. Here's what you'll learn: * The pitfalls of using technical jargon and why it can backfire. * Why focusing on benefits is key to getting buy-in for you...
The Fintech Sales Labyrinth: Conquering the Challenges of Selling Intangible Solutions in Nigeria
April 16, 2024 09:16 - 24 minutes - 34.9 MBSelling Fintech in Nigeria: A Marathon, Not a Sprint Selling physical products or even services with tangible deliverables can be challenging, but when it comes to Fintech solutions in Nigeria, the game entirely changes. These innovative solutions deal with abstract concepts – intangible and complex ideas that require a unique sales approach. This episode equips you to conquer the complexities of Fintech sales in the Nigerian market. Here's what you'll learn: The Hidden Hurdle: Fintech s...
The Missing Piece: Why Sales & Biz Dev Should Lead Your Nigerian Fintech Journey
April 15, 2024 10:54 - 25 minutes - 23.4 MBBuilding a Booming Nigerian FinTech: Why Sales Expertise is Your Secret Weapon Nigeria's FinTech scene is thriving, but many aspiring founders get caught in a familiar trap. They meticulously craft the tech, secure funding, and launch with fanfare – only to discover their solution doesn't resonate with the market. This episode breaks the mold! We challenge the typical "startup script" for Nigerian FinTech and advocate for integrating Sales & Business Development expertise from the very be...
Fintech Sales Strategies for Nigeria: Cracking the Code to Customer Adoption
April 14, 2024 14:52 - 18 minutes - 25.4 MBSelling Fintech in Nigeria: Cracking the Code Nigeria's booming fintech space is brimming with innovative startups, but a great idea is only half the battle. This episode dives into the unique challenges of selling fintech products and services in the Nigerian market. We'll unpack the world of fintech: * What exactly is fintech? It's all about leveraging technology to solve problems in financial services. * Think mobile payments like Paga and OPay, online banking offered by traditional i...
Stop Winging It! Building a Structured Sales Machine for Success
April 13, 2024 09:20 - 19 minutes - 26.8 MBForget about the "freestyle" sales approach! This episode dives into the importance of building a structured sales machine to take your business to the next level. Here's why a structured approach matters: Consistent Customer Experience: A defined framework ensures your team delivers a positive and consistent experience to every potential customer. Cohesive Brand Image: A structured approach promotes a clear and unified brand message across all sales interactions. Delivery on Promises: By...
From Analyst to Influencer: Leveraging Sales Skills in AML/KYC
April 11, 2024 08:59 - 12 minutes - 17.2 MBSharpen Your Skills, Strengthen Your Impact: Sales & Business Development for AML/KYC Professionals Forget the stereotype of AML/KYC analysts solely focused on technicalities! This episode explores how honing sales and business development skills can significantly enhance your impact in the fight against financial crime. We delve into how these skills can empower you to: Communicate Effectively: Present complex findings persuasively, influencing colleagues and gaining buy-in for necessar...
From Ignored to Engaged: How to Personalize Festive Messages for Business Growth
April 10, 2024 12:29 - 27 minutes - 37.7 MBDon't Get Lost in the Holiday Hustle: Personalized Messaging for Business Growth Forget the impersonal greetings and generic broadcasts! This episode dives into the power of personalized messaging during religious holidays to nurture client relationships and stay top-of-mind. We explore why generic messages fall short: Ignored & Forgotten: Mass broadcasts often get overlooked, failing to make a lasting impact. Missed Opportunity: They miss the chance to connect with clients on a personal ...
Startups 101: It's Not Just Tech & Hype, It's About Solid Business Practices
April 09, 2024 10:36 - 13 minutes - 18.8 MBCustomer Focus: The Secret Weapon for Nigerian Startups This episode cuts through the noise surrounding startup culture to reveal a fundamental truth: strong sales and business development practices are the key to navigating growth, regardless of whether your business is a tech-enabled startup or a more traditional early-stage venture. We explore two common misconceptions about startups: Unique Challenges: There's a myth that startups face inherently unique challenges. The truth is, core ...
Turn Every Contact into a Prospect: Actionable Tips for Daily Lead Generation
April 08, 2024 08:41 - 13 minutes - 18.8 MBTurn Every Contact into a Prospect: Actionable Tips for Daily Lead Generation
Less is More: The Power of Targeted Marketing at Networking Events
April 07, 2024 16:04 - 18 minutes - 25.8 MBLess is More: The Power of Targeted Marketing at Networking Events Show Notes: Networking for Relationships, Not Sales Tired of awkward sales pitches at networking events? In this episode, we debunk the myth that networking is all about selling your services. We explore effective strategies to build meaningful connections and showcase your expertise without being pushy. You'll learn: * Why networking events aren't ideal sales pitches: Attendees have different goals, and aggressive sales t...
The Opt-In Advantage: Building Trust & Engagement in Business Outreach
April 06, 2024 10:46 - 16 minutes - 22.4 MBThe Opt-In Advantage: Building Trust & Engagement in Business Outreach Stop the Spam, Win More Business: The Opt-In Advantage in Outreach In this episode, we delve into the world of business outreach, specifically how to avoid turning prospects off with intrusive tactics. We explore the concept of "intrusiveness" in business outreach, defining it as pursuing a business relationship without cause or permission from the other party. The episode features a real-world case study: an unsolicit...
Sales Velocity Secrets: How to Generate Consistent Revenue & Fuel Your Brand
April 04, 2024 20:53 - 15 minutes - 22.3 MBSales Velocity Secrets: How to Generate Consistent Revenue & Fuel Your Brand Sales First, Brand Later: The Counterintuitive Path to Growth (ft. Client Case Study) In this episode, we dive deep into a client consultation that challenges the traditional approach to business growth. We explore the surprising reality that prioritizing sales strategy over immediate brand building can be the key to long-term success. The conversation highlights the importance of foundational data for effective ...
Bridging the Gap: From Tech Support to Wedding Planning - The Power of Multidisciplinary Skills
April 02, 2024 15:39 - 19 minutes - 36.6 MBBridging the Gap: From Tech Support to Wedding Planning - The Power of Multidisciplinary Skills with Kelley From Car Diagnostics to Dream Weddings: Leveraging Different Skills for Success (ft. Kelley, Abuja Wedding Planner) This episode dives into the unexpected world of business development with Kelley, a successful wedding planner based in Abuja, Nigeria. Kelley's journey might surprise you! We explore how her diverse background, ranging from tech support and customer care in the US to re...
Texting Your Way to Success: WhatsApp for Business Growth
April 01, 2024 13:33 - 16 minutes - 30.4 MBTexting Your Way to Success: WhatsApp for Business Growth Forget the limitations of email and impersonal SMS! This episode explores the power of WhatsApp as a game-changer for fostering trust and thriving business relationships. We dive deep into how to leverage this ubiquitous communication tool for business growth. Here's what you'll discover: Beyond Memes & Messaging: Uncover the hidden potential of WhatsApp for building personalized connections with customers and prospects. The Power...
Secret Weapon: WhatsApp Business Features You Didn't Know Existed
March 30, 2024 11:23 - 14 minutes - 26.4 MBFrom Chats to Customers: Turning WhatsApp into Your Lead Generation Machine This episode dives deep into the untapped potential of WhatsApp for explosive lead generation. Host Tavershima Ayede shatters the myth of WhatsApp being just a platform for memes and gossip, revealing powerful business features you've been missing. Here's what you'll learn: How to leverage WhatsApp's massive user base to connect with potential customers who are already comfortable using the platform. Hidden busine...
Kicks & Conversions: Building a Sales Process for Your Nigerian Streetwear Brand
March 28, 2024 11:10 - 33 minutes - 61.4 MBEpisode Summary: The Nigerian Hustle: Turning Sneakerheads into Customers Forget the hard sell! This episode takes you on a journey with a fictional Nigerian entrepreneur launching an online streetwear and sneaker brand. Host Tavershima Ayede uses this case study to demonstrate how to build a winning sales process specifically tailored for the Nigerian market. We ditch the one-size-fits-all approach and instead focus on creating conversations. Learn how to identify your Ideal Customer Pr...
From Curious to Committed: Building Your Winning Sales Process
March 27, 2024 17:13 - 23 minutes - 43.7 MBCracking the Code: Your Step-by-Step Guide to Sales Success Forget chasing leads and forcing closes! This episode dives deep into the secrets of building a winning sales process. Host Tavershima Ayede breaks down the key stages, from generating qualified leads to closing deals with confidence. In this episode, you'll learn: What a true "lead" really is (and how to find them). Lead generation strategies that attract the right people. The art of qualification - separating curiosity from ge...
Trust & Familiarity: The Secret Sauce of Nigerian Sales
March 25, 2024 12:10 - 26 minutes - 48.2 MBForget the one-size-fits-all sales pitch! This episode dives deep into the world of sales in Nigeria, exploring the nuanced relationship between universal sales principles and cultural context. Host Tavershima Ayede argues that while core principles like trust and familiarity remain crucial, their application requires a deep understanding of personal, social, and cultural contexts. The episode unpacks the importance of adapting traditional sales tactics. We explore familiar stages like pr...
Selling Smart in a Tough Market: Nigeria's Business Landscape
March 24, 2024 18:38 - 9 minutes - 17.1 MBNigeria's business landscape presents unique challenges for entrepreneurs and self-employed individuals. This episode dives deep into the current realities, including high cost-push inflation and rising energy costs. We explore the impact on living conditions and the increased burden on businesses due to generator fuel, rent, and other production factors. The episode doesn't shy away from the difficulties, but host Tavershima Ayede offers solutions and strategies. We discuss how increasing s...
Happy Customers, Happy Career: The Power of Satisfaction
March 23, 2024 11:08 - 14 minutes - 27.7 MBHappy Customers, Happy Career: The Power of Satisfaction
From Stalemate to Action: Closing the Deal in Business & Life
March 21, 2024 13:02 - 31 minutes - 57.6 MBFrom Stalemate to Action: Closing the Deal in Business & Life
From Pitch to Powerhouse: Presentations that Win in Business & Life
March 19, 2024 11:19 - 32 minutes - 59.2 MBFrom Pitch to Powerhouse: Presentations that Win in Business & Life
Unmasking Needs: The Sales Skill That Makes You Everyone's Best Friend
March 18, 2024 12:46 - 21 minutes - 40.7 MBUnmasking Needs: The Sales Skill That Makes You Everyone's Best Friend
Dress, Ask, Connect: Building Trust in Sales & Life
March 17, 2024 10:34 - 21 minutes - 40.4 MBDress, Ask, Connect: Building Trust in Sales & Life
Listen Up! How Customer Feedback Fuels Brand Elevation
March 16, 2024 14:41 - 9 minutes - 17.9 MBListen Up! How Customer Feedback Fuels Brand Elevation
From Guesswork to Gold: Using AI to Master Proposals & Quotes
March 15, 2024 19:59 - 25 minutes - 48 MBFrom Guesswork to Gold: Using AI to Master Proposals & Quotes
AI for Everyone: Unlocking Business Growth with Tech
March 15, 2024 08:32 - 26 minutes - 49.3 MBAI for Everyone: Unlocking Business Growth with Tech
From Startup to Superpower: Unleashing Your Entrepreneurial Spirit
March 12, 2024 10:51 - 26 minutes - 49.1 MBFrom Startup to Superpower: Unleashing Your Entrepreneurial Spirit
Not Every "Yes" Means a Sale: The Art of Customer Qualification
March 11, 2024 10:08 - 30 minutes - 57.2 MBNot Every "Yes" Means a Sale: The Art of Customer Qualification
Beyond the Hype: Why Entrepreneurship Isn't a Career Choice
March 08, 2024 11:16 - 21 minutes - 39.5 MBBeyond the Hype: Why Entrepreneurship Isn't a Career Choice
The Silent Killer: Why Businesses Fail Without a Sales Plan
March 07, 2024 08:32 - 18 minutes - 34.1 MBThe Silent Killer: Why Businesses Fail Without a Sales Plan
From Vision to Action: Growth Strategies for Sales
March 06, 2024 15:33 - 27 minutes - 50.9 MBFrom Vision to Action: Growth Strategies for Sales
The Loyalty Lock-In: How Community Creates Brand Champions
March 05, 2024 10:12 - 21 minutes - 40.1 MBThe Loyalty Lock-In: How Community Creates Brand Champions
Beyond the Box: Stand Out with Story & Brand
March 04, 2024 07:55 - 14 minutes - 26.4 MBBeyond the Box: Stand Out with Story & Brand
Beyond Tools: Motivate Teams with Strong Business Development
March 02, 2024 10:57 - 8 minutes - 15.4 MBBeyond Tools: Motivate Teams with Strong Business Development
Craft Connections, Drive Sales: Experiential Strategies for Curated Hampers
February 28, 2024 12:31 - 22 minutes - 13.5 MBCraft Connections, Drive Sales: Experiential Strategies for Curated Hampers
Personalize Your Way to Success: Building Loyalty and Growth in a Competitive Market
February 26, 2024 20:37 - 14 minutes - 7.61 MBPersonalize Your Way to Success: Building Loyalty and Growth in a Competitive Market
Niche Down, Stand Out: How to Dominate Your Market by Focusing on Less
February 25, 2024 14:48 - 19 minutes - 9.95 MBNiche Down, Stand Out: How to Dominate Your Market by Focusing on Less Show Notes Summary: In this episode, we dive deep into the powerful concept of niche marketing and explore how it can transform any business. We use the curated hamper and gift-giving industry as a compelling case study, but the principles apply universally. Here's how niching down can empower your business: Stand Out from the Crowd: Escape the sea of sameness and attract a specific audience with targeted offerings. D...
From Busy Execs to Luxe Gifting: Understanding the Curated Hamper Customer
February 23, 2024 15:49 - 21 minutes - 19.5 MBFrom Busy Execs to Luxe Gifting: Understanding the Curated Hamper Customer
Hampers of Hurdles: Cracking Business Challenges in the Gift Giving Game
February 22, 2024 13:01 - 20 minutes - 10.5 MBHampers of Hurdles: Cracking Business Challenges in the Gift Giving Game
The 4 Pillars of Your Business Sweet Spot: Profit, Ease, Process, & Purpose
February 20, 2024 10:56 - 14 minutes - 7.74 MBThe 4 Pillars of Your Business Sweet Spot: Profit, Ease, Process, & Purpose
Is There Demand? Essential Questions for Nigerian Product Founders
February 17, 2024 16:33 - 25 minutes - 13.5 MBIs There Demand? Essential Questions for Nigerian Product Founders
Beyond Eyedeas: Content Marketing for Year-Round Growth in Your Eye Clinic
February 16, 2024 21:17 - 25 minutes - 14 MBBeyond Eyedeas: Content Marketing for Year-Round Growth in Your Eye Clinic
Beyond The Plan: Why Listening to Your Sales Team Fuels Business Success
February 15, 2024 12:41 - 13 minutes - 6.64 MBBeyond The Plan: Why Listening to Your Sales Team Fuels Business Success
Beyond Writing: The Business of Books with Nigerian Author Chinyere Ifediora
February 15, 2024 11:42 - 26 minutes - 13.5 MBBeyond Writing: The Business of Books with Nigerian Author Chinyere Ifediora Here's a message from the author... Learn more about my books here https://www.amazon.co.uk/stores/author/B08GZF4DFL/about
Navigating Strategy and Tactics: Crafting a Roadmap for Success
February 14, 2024 14:51 - 19 minutes - 10.7 MBNavigating Strategy and Tactics: Crafting a Roadmap for Success
Passion to Profit: Turning Your Hobby into a Business
February 13, 2024 10:37 - 27 minutes - 15 MBPassion to Profit: Turning Your Hobby into a Business
Finding Your Entrepreneurial Sweet Spot: Passion, Profit, or Purpose
February 12, 2024 11:05 - 21 minutes - 12.1 MBFinding Your Entrepreneurial Sweet Spot: Passion, Profit, or Purpose
Unleashing Africa's Tech Potential: Why Sales Training is the Missing Piece 🧩
February 10, 2024 11:39 - 16 minutes - 7.59 MBUnleashing Africa's Tech Potential: Why Sales Training is the Missing Piece
Sales vs. Leadership: Who Wins the Crown for Business Growth?
February 09, 2024 17:29 - 17 minutes - 8.96 MBSales vs. Leadership: Who Wins the Crown for Business Growth?