Episode 27 - Ashley Butler - Enabling Channel Partners For Success

Revenue Enablement Society - Stories From The Trenches

English - February 22, 2022 01:00 - 26 minutes - 18.4 MB
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Previous Episode: Episode 26 - Rusty Jensen - Creating Stickier Enablement By Meeting Revenue Teams Where They Are

Next Episode: Episode 28 - Steffaney Zohrabyan - Using Digital Enablement To Amplify Results

Channel partners are a force multiplier for companies across a wide spectrum of industries and a critical part of their go to market strategy. Channel programs require their own enablement strategy to be effective. In this episode Ashley Butler from Appian shares her experiences in defining and building a successful partner enablement program.

Where should partner sales enablement report?Taking an on-demand first approach in creationEnabling partner account managersPartner sales assetsLaunching a partner portal

Ashley Butler is a sales professional and enablement leader who currently leads the sales training and enablement strategy for Appian’s partner network as the Sr. Manager. Appian is a low-code automation platform used by the world’s leading companies. AshleyAshley self intro: She’s built a successful career in the tech industry - first as a seller, then as an enabler. She’s been with Appian ~ 6 years, and enabled the partner team for about 1.5 years.

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